Presented by MyBroadband

How to make your company blog stand out

South African technology companies produce some of the best blogs you will ever see, but there’s a problem: few people are reading them.

With the ICT industry constantly evolving, these company blogs are packed with new and interesting information.

Getting your target audience to take notice of your blog, and then read its content, however, is a challenge.

There are several reasons for this, which include:

  • The company does not promote their blog to the correct audience through the best channels.
  • Readers are not encouraged to subscribe to the blog.

Fortunately, there is a way to fix this.

Blog promotion

MyBroadband allows companies to publish their blog posts on its front page through partner content packages.

This not only promotes your content, but includes links in partner articles which take readers to your company’s website.

The partner content services also include the promotion of your article on MyBroaband’s Facebook, Twitter, and LinkedIn pages – which have large followings.

You can take a look at recent partner articles here.


The benefits of promoting your blog extend beyond an increase in traffic to your company’s website.

Marketing studies have shown that blog posts present an excellent opportunity to convert readers into new leads.

This can be achieved by adding a lead-generating call-to-action in every blog post, or asking users to contact the relevant company representatives if they would like to find out more about your products or services.

With over 2 million readers each month, MyBroadband is the perfect platform for South African companies to promote their content and grow their reach.

To find out how you can promote your company’s blog on MyBroadband, contact Kevin Lancaster on [email protected]

This article was published in partnership with MyBroadband.

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How to make your company blog stand out