Presented by MyBroadband

Your CEO is an excellent untapped marketing tool

What’s Next is South Africa’s leading online technology talk show and provides the country’s top executives with a direct line to current and potential clients.

This has massive marketing value for your company, as research conducted by Brand Finance shows the reputation and actions of a CEO have a profound impact on a company’s popularity.

The report noted that CEOs are among the most underused marketing tools that a business has, and if these CEOs take advantage of the right promotional opportunities, they can contribute significantly towards improving their company’s reputation.

Feature on What’s Next

What’s Next is the perfect platform for your CEO to take centre stage and show off your company.

MyBroadband offers excellent marketing packages that will get your executive featured on their own episode of What’s Next.

They will join an impressive roster of industry juggernauts who have appeared on the show, including:

  • Vodacom CEO Shameel Joosub
  • Discovery Bank CEO Hylton Kallner
  • Openserve Chief Commercial Officer Phila Dube
  • LexisNexis South Africa CEO Videsha Proothveerajh
  • Supersonic MD Megan Nicholas
  • Bank Zero Co-Founder Michael Jordaan

Their interview will then be published on What’s Next’s official website, MyBroadband, YouTube, Facebook, and Spotify for maximum exposure.

To get your executive featured on What’s Next, contact the MyBroadband marketing team.

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Your CEO is an excellent untapped marketing tool