31.10.2023

Arbalest – The South African technology distributor that is transforming the industry

Arbalest is a fast-growing South African ICT distributor that offers the best international technology brands on the market.

It was established in 2003 as Huawei’s largest distributor in South Africa – giving the company a large and immediate presence within the industry.

Arbalest was such a great Huawei partner that it soon attracted many other global brands – like TECNO, Cubot, and Kingmax.

  • TECNO is one of Africa’s top 3 phone brands. It boasts operations in over 70 countries and regions across five continents. TECNO is known for delivering state-of-the-art innovation across products like smartphones, smart wearables, laptops, and tablets.
  • Cubot is a phone brand that was established in 2012 in China. It strives to deliver reliable products to customers – and it has held the title of eBay’s top industry seller for three consecutive years. It also ranks in the top 10 on Amazon in the mobile phone category, and has broken records on AliExpress – with sales surpassing $1,000,000 within 3 days.
  • Kingmax is a world-renowned manufacturer of RAM modules and memory cards. Founded in Taiwan in 1989, it possesses strong capabilities in research and development, and is the world’s first manufacturer to vertically integrate packaging and testing facilities. Kingmax has won over 60 awards in Hong Kong and abroad.

Secret sauce

Arbalest immediately achieved great success in offering these brands to South African resellers.

A key reason for this is that it boasts a team of dedicated professionals who strive to meet the highest standard of service delivery, innovation, and customer satisfaction.

It prides itself on being more than a distributor and prioritises unrivalled customer service, delivering unique online and mobile services, and providing a wide range of add-ons – including device personalisation, technical assistance, marketing, and training.

Thanks to its commitment to going the extra mile, Arbalest has expanded its offerings significantly in recent months.

An impressive expansion

Arbalest has developed relationships with many of South Africa’s largest ISPs, to whom it offers ZTE routers.

ZTE is the world’s leading provider of communications and information solutions and serves over a quarter of the worldwide population.

It has a presence in over 160 countries and regions and enables users globally to enjoy high-quality voice, data, multimedia, and wireless broadband communications.

Arbalest does not only sell ZTE routers to ISPs; it also has an in-house technical department that offers full customisation to clients.

This includes repairs, custom APNs, customer firmware support, rebranding, repackaging, and refurbishing services.

Arbalest has also added many other popular technology brands to its catalogue, including Blackview, Oscal, Ulefone, and Oukitel.

  • Blackview is a popular technology brand that is best known for its rugged outdoor phones designed to handle tough and challenging environments. It now offers mainstream phones, smartwatches, earphones, tablets, and mini-PCs, too.
  • Oscal manufactures high-quality, trendy electronics like phones and tablets. Its devices are available in over 100 markets worldwide, bringing the smart life to more people.
  • Ulefone is one of the world’s largest manufacturers of high-quality mobile devices and accessories – all backed by their ISO9001 certification. It prioritises listening to customer feedback to ensure it delivers phones that meet its customers’ key pain points.
  • Oukitel offers a wide range of products and services – ranging from mobile telecom products to power stations and even vaping equipment. Oukitel is well-known for its impressive efficiency, which allows it to produce over 20 million units annually.

Arbalest has also developed its own in-house brands that are white-labelled under well-established manufacturers like BELJ and Decibel.

  • BELJ aims to ensure people stay connected and productive through portable power solutions. Quality is a top priority, with all products being built to international standards and all components being sourced from the world’s largest manufacturers. Arbalest has the sole distribution rights for BELJ Sub-Saharan Africa.
  • Decibel is a market leader in the manufacturing of cellular feature phones. Each Decibel phone is built to high standards and prioritises durability and functionality.

Thanks to this comprehensive catalogue, Arbalest now supplies its products and services to South Africa’s largest ISPs, telecommunications companies, corporates, retail stores, E-commerce platforms, and smaller distributors.

In addition to supplying its customers with first-class technology products, Arbalest trains all of its resellers on the unique selling points (USPs) of each brand.

This provides deep insights into their product capabilities and allows reseller partners to sell more effectively to their customers.

Once sales are completed, Arbalest provides support to its reseller partners and their customers across the entire product life cycle.

The future is exciting

Arbalest has big plans to continue its impressive growth trajectory.

It has successfully secured more portable power products from the world’s largest battery manufacturers, which it plans to bring to the South African market soon.

Arbalest also plans to actively expand all of its offerings to neighbouring countries in the Southern Africa region.

It is clear: companies that work with Arbalest aren’t only securing a “distributor” – they’re building a relationship with a trusted partner that will help every step of the way and ensure total success.

Click here to access Arbalest’s first-rate services and devices.

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