How a top ISP rapidly grew its subscriber base in South Africa
The South African ISP industry is extremely competitive, and companies must do everything possible to put themselves at the head of the pack.
A top ISP identified advertising on MyBroadband as a huge opportunity to maximise the impact of its marketing and achieve its goal of being perceived as an industry leader.
The results soon followed, and it benefited from unprecedented subscriber growth thanks to its partnership with MyBroadband.
MyBroadband’s marketing team first advised the ISP on the best forms of marketing activities for its needs, which in this case was a combination of sponsored articles and display banners across MyBroadband.
Next, a campaign plan was created – which saw the ISP run articles and banners on MyBroadband every month throughout 2023.
This allowed the ISP to constantly be in front of MyBroadband’s powerful audience, which includes both consumer and business purchasing decision-makers:
- 1.8 million ICT Decision Makers
- 400,000 CEOs, Directors, and Executives
- 275,000 Business Owners
The marketing campaign was a huge success and helped the ISP reach millions of influential South Africans – many of whom became new customers.
Contact MyBroadband’s marketing team
MyBroadband is ready to help your business reach its powerful audience with a well-crafted marketing message.
We will manage your entire marketing campaign on your behalf – from article writing and banner design, to performance optimisation and reporting.
Click here to contact MyBroadband’s marketing team.
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