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TCL announces new TVs, fridges and more – Photos

TCL recently hosted a MEA launch event in Turkey, unveiling a wide range of TVs, appliances, and more.

“We never settle for mediocrity,” said TCL Marketing Director for the MEA region Majid Khan Niazi.

“We always innovate, and we have the courage and spirit to face challenges, empowering every TCL user with smart technology to achieve greatness.”

It was revealed at the event that TCL has achieved an impressive 184% overall growth in South Africa year-on-year.

This aligns with the 100%+ growth achieved by most nations in the MEA region – proof that TCL is a brand to watch out for in 2024 and beyond.

Solid product lineup

The star of the show at this launch event was the 115-inch X955 Max QD-Mini LED TV, which is the largest TV of its kind in the world.

This TV boasts over 20,000 dimming zones, a peak brightness of 5,000 nits, and a 98% DCI-P3 colour gamut.

TCL launched its impressive C855, C755, and C655 TV models in the region, too. These TVs all feature incredible displays, stylish designs, and TCL’s innovative QLED Pro technology.

The event also featured the launch several new home appliances, including cutting-edge air conditioners, refrigerators, and washing machines.

“Our objective is to cater to the evolving needs of our consumers by delivering the latest cutting-edge technology and providing a premium and exceptional entertainment experience in the Middle East and Africa markets,” said TCL Middle East General Manager Sunny Yang.

Arsenal partnership

TCL used the event to highlight its partnership with Arsenal Football Club, as it is the Official Regional Consumer Electronics Partner for the globally renowned sports team.

As part of this partnership, attendees were treated to an appearance from Arsenal and England football legend Martin Keown.

“It’s the perfect partnership. We’re all striving for greatness,” said Keown to a packed audience.

“At Arsenal, we were number two before when I was playing, and we became number one.”

“TCL is currently the number 2 TV brand, and we want to help TCL become the number one too.”

Photos from the TCL launch event are below.


Before the event, media and influencers met with Arsenal legend Martin Keown.


It was then time for the event to begin. Guests networked outside before the proceedings began while music played.


Then, it was time for the event. TCL experts presented to a packed crowd on its impressive growth and new products

Director of Marketing for TCL Industries in the MEA region, Majid Khan Niazi
Keown and Niazi take part in a discussion about football and TCL

Guests also got to see the newest products in person in an impressive exhibition room

115-inch TCL X955
TCL 655 PRO
TCL C755
TCL C855
TCL Fridges
TCL BreezeIn
TCL FreshIN 3.0

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TCL announces new TVs, fridges and more – Photos