4.6 million South African technology followers in one place

MyBroadband smashed its previous readership record with 4.6 million unique visitors and 16 million page views in May.

MyBroadband is South Africa’s largest technology publication. Its readership and page views are ten times bigger than those of its closest competitor.

What makes MyBroadband unique is the quality of its readers. The latest demographics data shows that it has a very strong business-to-business (B2B) following, including:

• 454,000 CEOs, CTOs, CIOs, CFOs, and directors.
• 853,000 IT managers and middle managers.
• 1.3 million IT professionals.
• 337,000 business owners.

The latest IAB South Africa, Google Analytics, and demographics survey data further revealed that most MyBroadband readers are IT decision-makers.

• 1.2 million readers decide on which ICT products and services their company buys.
• 3.6 million readers decide which technology and telecoms products their family and friends buy.

Considering the influence of this audience, it is not surprising that MyBroadband is the marketing destination of choice for South Africa’s top IT and financial companies.

In Q1 2024, a record number of companies partnered with MyBroadband to promote their products and services.

Our partners include IT and telecommunications companies, banks, financial institutions, car brands, insurance providers, retailers, eCommerce shops, and consultancies.

MyBroadband’s technology talk show, What’s Next with Aki Anastasiou, has also shown exceptional growth.

It is the undisputed leader in South Africa’s technology podcast space, with over 6 million views since its launch in 2020.

MyBroadband’s large and growing readership and strong foothold in the business-to-business (B2B) market means the top companies advertise on the site.

These companies include Vodacom, MTN, Telkom, Absa, Standard Bank, AWS, Afrihost, BCX, Cell C, Deloitte, Discovery, Investec, MultiChoice, Pick n Pay, Spar, and FNB.

Big tech brands, like Samsung, Huawei, Lenovo, Toshiba, TP-Link, and Hisense, also have a strong presence on MyBroadband.