AI is out to take jobs – but that’s not a bad thing
AI is out to get us – but not in the way many people think.
Nobody enjoys doing a repetitive, admin-intensive job day in and day out, and when you multiply that by the months or years it takes to get a promotion – well, you get the idea.
Rewind to the early days of farming. Working in a field was hard, back-breaking work reliant on pure muscle.
Then came progress, things like ox-drawn ploughs that gave way to technological interventions and more powerful equipment.
For many people today, farming is a tech-driven sector that leverages things like IoT devices, drone technology, and AI to ease the burden of physical labour.
Of course, there will always be some physical labour required, but farmers can generally automate menial tasks to streamline their work.
Based on this example, should people be worried about AI being ‘out to get them’ and take over their jobs?
“Depending on what you do, the answer could be a resounding yes,” said Tony Silva, CEO of local consulting firm PPT Group.
“But it’s not all doom and gloom. AI gives us all the potential to rethink what we do and enhance our skill sets in ways previously unimaginable.”
Echo – the voice-powered AI chatbot
To showcase just a tiny part of AI’s potential, PPT Group has created a voice-driven AI chatbot called Echo, which effectively adds a human voice to commonly available business data.
“The proverbial secret sauce behind this is LLMs, which are used to understand organisational data and generate a script for your AI voice bot,” said Silva.
“For us, Echo does a sterling job of engaging with our clients, giving them detailed information about our company, executives, and case studies. Echo also manages our appointments and lets clients set up meetings with us.”
“This means our specialists can do what they do best instead of being stuck with hours of menial, admin-intensive tasks that can easily be automated.”
The power of AI voice chatbots
The use cases of having an AI-driven voice chatbot are limitless.
PPT has already moved away from traditional sales tactics, favouring a more technical and analytical approach where it relies on the strength of its technical team to drive sales.
Every customer interaction is backed by deep technical knowledge and expertise.
For example, doctors can get an AI chatbot to confirm or schedule appointments, or insurers can use AI voice-driven chatbots to handle basic customer queries.
This not only improves the customer experience but also frees employees from menial tasks and allows them to focus on more challenging queries.
Using the technology behind Echo, businesses can transform how they engage with their customers.
“Any industry can benefit from this technology. Data is the foundation on which Echo is built. Think of gaining the ability to create highly targeted customer engagements using the data you already have inside your business,” said Silva.
Promoting Echo
To build awareness about Echo, PPT will be using billboards in high-traffic areas across Sandton.
Six strategically placed billboards will target decision-makers during their daily commute, and each will encourage viewers to engage with Echo via a phone number – integrating traditional advertising with modern AI technology.
The campaign will run throughout July and encourage people to experience AI firsthand.
“We will look back at this AI revolution the same way we think of agriculture,” said Silva.
“Were we ever designed to do this menial work when technology exists to do this for us?”
Call Echo on 010 442 2955 to experience the future of AI chatbot technology.
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