The catalyst for strong business growth at a top South African insurance company
Growth is top of mind for successful businesses, especially in South Africa’s highly competitive insurance industry.
A leading South African insurance company wanted to maximise its growth trajectory and after investigating several advertising avenues, it found that MyBroadband’s marketing solutions were the best way to gain an edge over its competitors.
MyBroadband’s marketing team crafted a three-step plan that helped the insurance company grow its brand significantly in the country:
1. Online banners – Unrivalled reach
With over 4.6 million monthly readers, MyBroadband offered the insurance company the ability to reach a large audience of financial decision-makers using online banners.
MyBroadband strategically placed the insurance company’s banners across its website to ensure the client’s branding and message were top of mind.
2. Sponsored articles – Drive engagement
Next, the insurance company published sponsored articles on MyBroadband to inform readers about its offerings in more detail.
This ensured readers engaged directly with the brand and its products – leading to a stronger bond between the company and prospective customers.
3. Executive interview – Build trust
Finally, MyBroadband featured the insurance company’s top executives on its What’s Next with Aki Anastasiou podcast.
By featuring on South Africa’s premier podcast, these executives positioned themselves and their company as the ultimate thought leader in the South African insurance industry.
MyBroadband
This three-step advertising campaign on MyBroadband achieved excellent results and helped the insurance company grow its business in South Africa.
The campaign produced exceptional brand awareness, educated the market, and generated leads for the insurance company – all of which were measurable and trackable by the company’s marketing team.
Your business can experience these benefits, too – click here to contact MyBroadband’s marketing team.
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