31.10.2024

ZTE hosts MEA Partner Conference 2024 in Dubai to shape future growth and innovation

ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, successfully held the ZTE Devices MEA Partner Conference 2024 in Dubai, bringing together hundreds of channel partners, industry experts, and senior leaders from ZTE to discuss industry trends, share collaboration strategies, and outline a blueprint for future growth.

The theme of this channel conference is “AI INNOVATION; LOCAL MOTIVATION”, which aims to strengthen communication and collaboration between ZTE and its channel partners, jointly respond to market challenges, and promote innovation and development in the industry. 

The atmosphere of the conference was warm and full, which fully demonstrated the high attention and expectation of all walks of life to ZTE.

The core business leaders delivered a professional and sincere speech at the conference, and expressed their warm welcome and heartfelt thanks to all channel partners. 

The conference featured key sessions on the strategic planning and product innovation of ZTE and nubia, offering insights into upcoming technologies and initiatives. 

Resource planning and support strategies for channel-retail-marketing were discussed to optimize channel-retail-marketing collaborations, reinforcing ZTE’s commitment to delivering value and efficiency across its partner network. 

The conference concluded with an awards ceremony recognizing outstanding channel partners for their contributions to ZTE’s success in the region.

Mr. Darren Zhao, President of ZTE Middle East and Africa, emphasized that ZTE has always attached great importance to the relationship with channel partners, and channel cooperation is one of the important strategies for ZTE’s business development. 

We will further optimize the resources invested, continue to increase support for channel cooperation, and work with channel partners to create a more high-quality and efficient service system, so as to provide customers with more excellent products and solutions. 

Mr. Philip Liu, Terminal President of ZTE Middle East and Africa, introduced the cooperation model of the terminal mobile phone business from the perspective of win-win collaboration.

Mr. Austin Li, Senior Global Marketing Director, provided a detailed introduction to ZTE’s terminal strategy and products under the theme of “Embracing AI for a Win-Win Intelligent Future.”

Mr. Zhe Liu, Marketing Director of ZTE Middle East and Africa, gave a detailed explanation of the marketing and product strategies.

Mr. Shaofei Yao, Channel Director of ZTE Middle East and Africa, introduced the channel strategies and policies to the guests.

Ms. Mengyun Zhang, Brand Director of ZTE Middle East and Africa, elaborated on ZTE’s terminal brand strategy and the segmentation of consumer markets.

Mr. Yifeng Li, Retail Director of ZTE Middle East and Africa, presented retail operation strategies and shared successful country cases.

Mr. Wenyi Liu, Regional Account Manager of ZTE Middle East and Africa, discussed the installment business

Mr. Min Yu, Regional Account Manager of ZTE Saudi Arabia, provided a detailed introduction to the SKD model.

A highlight of the conference was the interactive exchange session, where participants engaged in meaningful discussions on topics such as industry trends, market demands, and technological innovation. 

Representatives from ZTE’s top channel partners shared success stories and best practices, offering valuable insights for other attendees. 

The discussions underscored that the rapid development of 5G, AI, and IoT technologies is creating both unprecedented opportunities and significant challenges for the industry. 

As a leading player in the industry, ZTE remains committed to leveraging its technological and innovation strengths to explore new business models and expand collaboration with its channel partners, ensuring sustainable growth and industry leadership.

The successful conclusion of the ZTE Devices MEA Partner Conference 2024 not only reinforced ZTE’s commitment to its channel partners but also set the stage for future growth. 

With a renewed focus on innovation, collaboration, and strategic planning, ZTE and its partners are well-positioned to capitalize on emerging opportunities and drive industry transformation. Together, ZTE and its partners will contribute to shaping a more connected, intelligent future, thus ushering in a better tomorrow guided by its vision “Better for All”.

For more information about ZTE Devices, click here.

Latest news

More news

Trending news

Sign up to the MyBroadband newsletter