Tevo acquires license to distribute AEG’s premium German appliances in South Africa
South African-owned durable goods supplier Tevo has acquired the license to distribute AEG-branded products in South Africa and neighbouring countries.
Established in Germany in 1887, AEG has been a leader in high-quality home appliances and innovative engineering for over a century.
Renowned for pioneering household technology breakthroughs, AEG has built a global reputation for reliability, precision, and sleek design.
With its presence in major international markets, AEG has set industry standards in efficiency, sustainability, and user-centered design.
From advanced laundry systems to smart kitchen solutions, AEG’s products seamlessly blend cutting-edge technology with timeless aesthetics, appealing to consumers who value performance, durability, and environmental responsibility.
Tevo
Founded in 2004, Tevo has grown into a leading supplier of high-quality, value-focused products across a wide range of categories.
Known for its flagship brands Bennett Read and Magneto, Tevo has traditionally focused on developing its own brands.
However, the opportunity to represent a globally recognized brand like AEG is one the company eagerly embraced.
“The chance to take on AEG, with its strong brand equity and market presence, aligns perfectly with our vision,” says Patrick Bennett, CEO.
“Over the years, we’ve heavily invested in our infrastructure. We manage our own logistics, strategically operate warehousing hubs nationwide, and have established Service and Repair Centres across the country.”
“Our dedicated in-store sales teams go above and beyond to educate customers on our ranges. Together with a dynamic and motivated management team, this positions us to grow the AEG brand significantly in South Africa.”
Partnership benefits
This partnership unlocks unparalleled opportunities for consumers by combining AEG’s globally renowned innovation, quality, and energy-efficient solutions with Tevo’s extensive regional presence and agile distribution network.
Tevo will be focusing on bringing the full AEG range to life in the region.
From innovative cooking appliances to advanced fabric care, dish washing and refrigeration solutions – this partnership sets a new standard in modern convenience and efficiency.
The collaboration ensures greater reach, faster access to market, and enhanced exposure to AEG’s modern, reliable designs, setting a new benchmark in the home appliance industry.
South Africa
With Tevo’s local expertise driving accessibility and marketing, this venture promises to deliver exceptional value and convenience to households across South Africa and neighboring countries.
Bennett also emphasized the importance of this partnership for local employment.
“Keeping the AEG brand in South Africa means creating new opportunities for South Africans,” said Bennett.
“From warehousing and logistics to sales and after-sales support, this partnership allows us to strengthen our workforce and support the local economy.”
Tevo’s success speaks for itself, with its Bennett Read brand leading the market in vacuum cleaners and excelling in the rapidly growing air fryer category.
Adding a multinational brand renowned for beautifully designed, high-quality products is an exciting step forward.
This partnership not only leverages Tevo’s robust infrastructure but also promises South African consumers even greater value, innovation, and performance.
AEG is a registered trademark used under license from AB Electrolux.
Click here to learn more about Tevo.
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