The Smarter Way to Invest in Crypto

Bitcoin (BTC) may be the oldest and most recognised cryptocurrency, but the crypto landscape has evolved into a thriving ecosystem of thousands of coins in what is becoming a rapidly growing ecosystem.

Developers and entrepreneurs have created thousands of other cryptocurrencies — some competing with Bitcoin and others tackling entirely different industries, like supply chain management or cloud computing.

Think of it like apps on your phone: WhatsApp and Instagram might overlap, but TikTok and Uber are in completely different spaces. The same variety exists in crypto.

What Does This Mean For Us as Investors?

It means there may be multiple success stories in the crypto space.

On the other hand, it also means there’s a possibility that a cryptocurrency that looks good today is really the equivalent of MySpace – soon to be overtaken by Facebook.

The Challenge of Predicting Crypto’s Next Big Winners

Sean Sanders, a CFA Charterholder and CEO of Altify (www.altify.app) — a regulated alternative investment app (FSP number 52727) backed by JSE-listed Sabvest — explains:

“Crypto is the most innovative and disruptive area in finance, which makes many of us really excited about the long-term potential of the crypto market. However, the flip side to this fast-moving space is uncertainty, meaning that predicting which cryptocurrencies will be tomorrow’s success stories has become more of a guessing game than a skill.

Think about this — Back in January 2015, Bitcoin was the undisputed leading crypto with a market cap of $4 billion, and Litecoin was often seen as its closest rival.

Ethereum hadn’t even launched yet, and very few outside of the crypto world had ever heard of it.

Imagine telling someone in 2015 that Ethereum would not only surpass Litecoin by 52 times in size but that it would also grow to a staggering market cap of $464 billion—116 times Bitcoin’s value at the time.

They’d have thought you were dreaming. Yet today, Ethereum is a cornerstone of the cryptoeconomy, while Litecoin has slipped to 23rd place in the rankings.

This highlights the inherent unpredictability of the crypto market and underscores that choosing which cryptocurrencies will outperform in the short or long term often boils down to luck rather than skill.

Take this year as an example: XRP surged by 314% and Solana by 207%, both outpacing Bitcoin’s (152%) and Ethereum’s (79%) 1-year return. The question remains—what will be the top-performing cryptocurrency in 2025?”

Why Guess When You Can Diversify Instead

Backing just a handful of cryptocurrencies—whether one, three, or five—can be incredibly risky. Even with thorough analysis, there’s always the chance of choosing the wrong ones.

Even professional investors struggle to get it right every time. That’s why most prioritise diversification to minimise risk and avoid putting all their eggs in one basket.

Sean continues, “This is exactly why we created our Crypto Bundles at Altify — so you don’t have to guess which cryptos to buy, hold, and sell.

Altify’s Crypto Bundles offer the crypto equivalent to traditional exchange-traded funds (ETFs), such as the renowned S&P 500 or JSE Top 40 index, letting you invest in the top cryptocurrencies through a single, convenient investment.

Why Invest in a Broader Crypto Market Index?

At a glance, the crypto market can be overwhelming, especially for those not well-versed in it. With over 20 000 cryptocurrencies, each with its own sector focus and unique use case, comprehending the underlying technology and grasping the full scope of their applications requires countless hours of research and expertise.

This leads to the fundamental question: Why search for the needle in the haystack when you can just buy the haystack?

By investing in a comprehensive crypto index, investors eliminate the need for an extensive understanding of each individual cryptocurrency. This approach removes the guesswork from investing as investors gain exposure to the broader crypto market, eliminating the risks associated with investing in one crypto that may or may not work out.

One of the most popular features of Altify’s Crypto Bundles is their ‘invest and leave it’ functionality. These bundles automatically update your holdings every month, ensuring your portfolio stays aligned with the fast-moving crypto market.

Altify offers 13 different Crypto Bundles, including the Top 10 and Top 20, while providing investors with exposure to the largest and most successful assets.

How Can I Invest in a Crypto Bundle?

1. Sign Up

Download the Altify Apple app or Android app, or sign-up online at https://www.altify.app/. Complete a quick FICA verification to get started.

2. Fund Your Account

Deposit R150 or more via bank transfer or crypto.

3. Invest

Invest in a Crypto Bundle. You can sell and make a withdrawal at any time.

Risk Disclosure

Altify SA Capital (Pty) Ltd (FSP 52727) and Altify SA DAS (Pty) Ltd (FSP 53289) are both authorised financial services providers (FSPs).

This article is provided solely for informational purposes. The opinions expressed herein do not constitute investment advice or recommendations, nor should they be regarded as such. This document does not represent an offer to buy or sell, or a solicitation of an offer to buy or sell, any of the investments mentioned.

Altify operates as a brokerage service facilitating the reception and transmission of crypto asset orders, without providing investment advice or personalised recommendations. While Altify advocates for the broader accessibility of cryptocurrencies, they may not be suitable for every investor.

It is important to consider your investment goals, experience level, and seek independent financial advice where necessary. Altify strongly recommends conducting comprehensive research before investing in cryptocurrencies.

Investors are solely responsible for their own investment decisions. Considering the high volatility associated with cryptocurrencies, please evaluate your financial circumstances carefully before engaging in transactions. Cryptocurrencies carry a high risk, with potential for both significant gains and losses. Investing in cryptocurrencies may lead to a total loss of capital.

Past performance is not indicative of future results, and returns cannot be guaranteed as cryptocurrency values fluctuate based on market supply and demand. Do not invest more than you can afford to lose and seek professional guidance if you are unsure about the suitability of a cryptocurrency investment for your specific situation.

Please refer to the General Risk Disclosures and Crypto Risk Disclosures on Altify’s website for more information. Investments should only be undertaken by individuals who fully understand these risks.

For additional details, please visit www.altify.app.