Standard Bank leads the pack

A new online media sentiment report by Press Pulse ranks Standard Bank as the leader among South Africa’s biggest banks.

Press Pulse, backed by Broad Media, developed an artificial intelligence (AI) sentiment-measuring system for online media reports.

The tool analyses the media coverage of various brands and determines how many positive, neutral, and negative articles are published about each one.

It uses this to rank the overall sentiment on each brand, and generates a report.

For example, companies with more positive articles in the media will have a better sentiment ranking.

Companies can use this data to determine their overall perception and gain insight into how they can improve.

It also helps them benchmark their performance against their competitors.

South Africa’s biggest banks

A Press Pulse sentiment analysis report placed Standard Bank at the top when compared with South Africa’s biggest banks.

Capitec was a strong second place, with a significant lead over Nedbank, FNB, and Absa.

Notably, every bank achieved a very positive score overall, indicating significantly positive coverage across the board.