Hisense South Africa achieves top place in South Africa’s TV market
Hisense South Africa has achieved remarkable success in 2024, earning first place in TV units sold for the past year.
According to industry data, over 30% of all TVs sold in South Africa last year were Hisense models, and it also earned 27% of all revenue in the sector.
Notably, Hisense South Africa’s growth in South Africa includes big success in the premium segment.
It sold the most units in two important high-end segments: MiniLED TVs and 98-inch+ TVs.
This incredible performance underscores the brand’s growing prominence and its commitment to delivering premium, high-quality products that resonate with consumers nationwide.
Hisense thrives in South Africa
Hisense’s continued growth is a testament to its brand strength and unwavering focus on providing cutting-edge, reliable television technology.
The company’s extensive lineup of televisions – which are proudly manufactured at Hisense’s state-of-the-art factory in Atlantis, South Africa – has solidified its reputation as a leader in the home entertainment space.
By combining innovative features, exceptional picture quality, and unmatched durability, Hisense continues to deliver products that meet the diverse needs of South African consumers.
“Achieving over 30% unit share and 27% revenue share in the TV market is a clear indicator of Hisense South Africa’s rapid growth and the strong consumer trust we have built over the years,” said the company.
“We are incredibly proud of our products, which are manufactured locally in our Atlantis factory. This not only ensures a premium product offering, but also highlights our dedication to creating jobs and supporting the local economy.”
Social impact
In addition to its stellar performance in the TV sector, Hisense South Africa has shown its commitment to social responsibility through various community upliftment initiatives in 2024.
The brand has launched several impactful community projects to improve the lives of less fortunate South Africans.
As part of its outreach efforts, Hisense has made significant donations of home appliances and TVs to families in need, helping to bring entertainment and comfort into their homes.
Furthermore, in December it launched its Love of Laundry promotion, which will see Hisense South Africa donate a large number of Hisense Top Loader washing machines for those in need.
“Our core values at Hisense go beyond providing high-quality products – we believe in supporting our communities and making a positive difference,” said Hisense South Africa.
“In 2024, we continued to build on our legacy of giving back, focusing on initiatives that provide tangible assistance to those who need it most.”
“We are thrilled to have been able to donate appliances and televisions to various communities, ensuring that more South Africans can enjoy the benefits of technology and modern living.”
Hisense South Africa’s dedication to local manufacturing and community development positions the brand as a strong and socially responsible player in the South African market.
With a continued focus on innovation, quality, and service, Hisense is set to maintain its position as one of the leading TV brands in the country.
Click here to learn more about Hisense South Africa’s products.
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