Dripcel’s next leap – Lowest SMS rates, predictive email marketing automation, and AI-driven lead scoring
Dripcel is rapidly advancing as a leader in predictive marketing automation, leveraging data to anticipate customer behaviour and engage them at the perfect moment.
Dripcel Founder Jay Samarov recently discussed the company’s latest advancements, including its automated micro-segmentation technology, which is already optimizing engagement across channels and enabling the lowest SMS marketing rates in the country.
Samarov also discussed Dripcel’s approach to predictive AI-driven email marketing and how its beta solution is already improving inbox placement rates while reducing costs by approximately 25%.
Highlights from the discussion are below.
Dripcel has been growing rapidly. What’s next?
Our goal is to make predictive marketing automation the new standard.
Most traditional systems rely on reaction-based workflows – if a customer clicks a link, they get an email; if they abandon a cart, they get a reminder.
Predictive marketing goes beyond that – it anticipates behavior before the customer acts.
Naturally, this technology also helps reduce unwanted communication.
Dripcel is constantly refining its technology to make these predictions even more precise.
By continuously analyzing historical trends, engagement signals, and other factors, we help businesses reach leads at the perfect moment – driving higher conversions, optimizing marketing spend, and making campaigns more efficient.
How does Dripcel’s technology enable the lowest SMS marketing rates?
We’ve been testing our predictive marketing and automated micro-segmentation technology on SMS campaigns, helping businesses improve engagement and conversion rates while significantly lowering costs.
By dynamically segmenting audiences in real time and optimizing message delivery, Dripcel has been able to offer the lowest SMS marketing rates in the country, without compromising performance.
Here’s how it works: Imagine you run an insurance company with thousands of leads sitting in your CRM. Most systems simply store these leads, leaving businesses guessing when and how to follow up.
Dripcel’s predictive marketing engine, combined with automated micro-segmentation technology, removes the guesswork.
It continuously analyzes past conversions, behavioral patterns, and engagement signals to identify the most relevant customer groups.
This ensures each lead is re-engaged at the right time, with the right message, through the right channel – maximizing efficiency while minimizing unnecessary marketing spend.
All of this allows us to offer the lowest SMS rates possible while delivering better results.
Dripcel recently launched a beta email marketing solution. What led to this, and how does it compare to others?
Email remains one of the most effective marketing channels, yet most platforms are overpriced, overloaded with unnecessary features, and lack true automation.
We analyzed leading global and local email providers, evaluating their pricing, usability, and features.
The results were clear:
- Most businesses use only a fraction of the available features but still pay premium prices.
- Predictive marketing automation is often missing, leaving businesses to guess when to engage their audience.
So, we built Dripcel’s email solution from the ground up – stripping away complexity while making it at least 25% more cost-effective than any other provider.
More importantly, it’s fully integrated with our predictive platform, allowing businesses to automatically re-engage lost leads and drive new sales with pinpoint accuracy – without the guesswork.
Interviewer: What’s next for Dripcel?
Jay Samarov: The success of our Email Beta launch has validated our approach, and we’re refining the platform for a full-scale rollout.
But that’s just the beginning.
Our next major release will introduce AI-driven Adaptive Lead Scoring.
Using signal-based and event-based modelling, this system will continuously refine lead scores, integrating intent data, social signals, and predictive analytics to prioritize high-value leads in real-time.
Our clients will be able to leverage these ever-evolving scores across multiple channels, including SMS, Email, Conversational AI, and Voice AI, ensuring a seamless, data-driven engagement strategy.
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