HONOR 400 and 400 Pro launch underscores impressive AI investment and local inclusion
Following strong uptake of its AI-powered innovations in South Africa, HONOR has introduced the new HONOR 400 and HONOR 400 Pro.
This is a launch that could further entrench the brand’s momentum in the local mid-to-premium market.
Unveiled at Kyalami Racecourse, the event brought together government and industry voices, including Communications Minister, The Honorable Mr. Solly Malatsi, underscoring the growing alignment between mobile innovation and digital policy.
The HONOR 400 & 400 Pro marks a notable shift in normalising access to premium technology.
These devices bring high-end features into a more accessible range, including:
- The first global rollout of Google Cloud’s Veo 2 Image-to-Video tool, built directly into the phone’s gallery
- AI Deepfake Detection and on-device call translation to meet the privacy and productivity demands, which can detect whether the participant in a video call is using deepfake technology.
- HONOR’s 50× AI SuperZoom, intelligent editing tools and the incredible 200MP main sensor
- A 6000mAh silicon-carbon battery, IP-rated build quality and MagicOS 9.0 across the range and a big storage of 12+512G.
Both smartphones are powered by Snapdragon processors, with the 400 Pro introducing powerful Snapdragon 8 Gen 3 performance.
The devices are also supported by Android updates and security patches – a rare commitment in this segment.
Promotional offer
When you buy a HONOR 400 Series smartphone, you can expect R8,000 worth of additional value in the form of the following:
- HONOR Choice Watch 2i
- HONOR Choice Earbuds X7 Lite
- HONOR Choice Powerbank 10000mA
This deal is available until 31 July 2025 from Vodacom, MTN, Telkom and Cell C.
The HONOR 400 is priced from R12,999, and the HONOR 400 Pro is priced from R17,999.
With hardware innovation backed by long-term AI investment, HONOR is further positioning itself as both a product leader and a strategic player in South Africa’s mobile economy.
Click here to learn more about the new HONOR 400 series smartphones.
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