The marketing solution South Africans trust most – and two reasons why
Every business wants more reach – yet in today’s landscape, reach is only one element of a successful marketing campaign.
It must be reinforced by trust to ensure success, which is why South Africa’s top marketers turn to sponsored articles on MyBroadband.
Sponsored articles on MyBroadband are a strategic tool to build credibility, influence buying decisions, and speak directly to high-value audiences.
The reason for this is simple – Sponsored articles are the most trusted form of marketing in South Africa.
This is according to the 2024 Digital Marketing Report South Africa, which found that 75% of respondents trust online articles and reviews more than any other medium when choosing which new products and services to buy.
Here are two simple reasons why:
1. Audiences actively choose to engage with sponsored articles
Sponsored articles outperform other forms of marketing in their trust-building capabilities because readers opt into the experience.
They are not just background noise – they deliver depth, clarity, and value.
The 2024 Digital Marketing Report backs this up. It found that over 80% of respondents use online articles and reviews to research potential purchases.
2. A trusted platform
The second reason that South Africans trust sponsored articles on MyBroadband is because of the platform itself.
By posting articles within the trusted environment of a credible publication like MyBroadband, your business can build trust in its brand.
MyBroadband is trusted by millions of South Africans – reaching 4.7 million readers every month, most of whom are decision-makers in their homes and businesses.
As Broad Media Chief Commercial Officer Kevin Lancaster explains:
“If you want to build trust among your audience, then you must share your message with them in a way that inspires trust.”
Sponsored articles do exactly that. They merge the reach of digital with the credibility of editorial.
Sponsored articles on MyBroadband
Sponsored articles are not just another content format – they’re a trust-building engine.
When published on respected platforms and crafted with clarity, they inform, influence, and convert like no other channel.
Let your next campaign start with a story – and let that story be seen where trust lives.
Click here to contact MyBroadband’s marketing team.
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