South Africans’ most popular online spots

Effective Measure released its March 2014 South African website traffic statistics recently, revealing that News24 is the largest site in the country, followed by MSN and IOL.

Effective Measure is the official traffic measurement partner of the IAB South Africa (formerly DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the latest Effective Measure statistics, News24 attracted 7.1 million unique visitors in March 2014. MSN was second with 3.7 million visitors and IOL third with 2.8 million.

When it comes to only South African traffic, News24 was also the top website with 5 million unique monthly readers.

The following table provides an overview of the top websites in South Africa, ranked according to total and South African unique visitors. It should be noted that this table only includes IAB SA registered websites.

Total traffic
Website Unique browsers Page views
news24.com 7 142 515 104 097 830
msn.com 3 676 994 55 473 083
iol.co.za 2 843 397 23 195 574
dstv.com 2 760 838 30 309 566
supersport.com 1 574 103 19 279 003
timeslive.co.za 1 569 766 8 772 627
Careers24.com 1 545 761 22 155 373
sport24.co.za 1 513 660 13 915 832
mg.co.za 1 366 532 8 320 026
mybroadband.co.za 1 278 997 7 004 952
Health24.com 1 271 318 3 565 367
pnet.co.za 1 268 534 32 101 447
za.yahoo.com 1 255 693 12 952 437
channel24.co.za 1 244 752 5 864 896
sowetanlive.co.za 1 086 755 11 528 112
planetf1.com 1 074 351 9 677 263
autotrader.co.za 1 058 148 35 897 708
South African traffic
Website Unique browsers Page views
news24.com 5 007 935 87 826 685
msn.com 2 096 603 33 378 420
dstv.com 2 013 851 24 869 167
iol.co.za 1 816 273 18 619 763
Careers24.com 1 365 634 20 490 977
pnet.co.za 1 170 744 30 486 194
za.yahoo.com 1 158 817 12 467 084
sport24.co.za 1 148 864 11 744 173
timeslive.co.za 1 040 754 6 942 633
mg.co.za 943 132 6 425 939
channel24.co.za 912 338 4 884 550
supersport.com 904 748 14 262 850
autotrader.co.za 883 363 32 495 758
sowetanlive.co.za 871 198 10 415 071
mybroadband.co.za 851 411 6 086 043
soccerladuma.co.za 826 345 27 078 245

A bigger view

To gain an accurate view of the most popular websites among South Africans is not easy. Although not very accurate, Alexa does provide a fair view of which websites South Africans visit most.

The top 20 websites in South Africa according to the Alexa ranking are:

  1. google.co.za
  2. google.com
  3. facebook.com
  4. youtube.com
  5. yahoo.com
  6. gumtree.co.za
  7. linkedin.com
  8. wikipedia.org
  9. news24.com
  10. fnb.co.za
  11. twitter.com
  12. bidorbuy.co.za
  13. blogspot.com
  14. pinterest.com
  15. ask.com
  16. standardbank.co.za
  17. junkmail.co.za
  18. amazon.com
  19. live.com
  20. wordpress.com

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South Africans’ most popular online spots