Gareth Cliff’s new radio station, called CliffCentral unradio, will launch on WeChat on 1 May 2014. According to Cliff the new station will be going “anywhere and everywhere – we will be uncensored, unhinged and unradio”.
“CliffCentral is not just an online radio station. It will be multi-faceted and free from suspensions, restrictions or BCCSA complaints,” said Cliff.
“CliffCentral will be available online, but what I’m most excited about, is our partnership with WeChat. CliffCentral will have its own Official Account (OA) on WeChat and that’s where the magic is going to happen.”
“WeChat is a platform that envisions and innovates new ways for people to connect, communicate and share. Much like what Gareth has in mind for CliffCentral,” said Brett Loubser, MD of WeChat Africa.
“It’s not just about streaming. That’s only the beginning of the experience the CliffCentral OA on WeChat has to offer. A mash-up of functionalities will be available via the OA on WeChat: think voice and video clips from the CliffCentral team, the Poll with Mol, vouchers, chat groups etc. This is not radio as we know it.”
The majority of Cliff’s ex-5FM breakfast team has also joined CliffCentral: Leigh-Anne Mol, Damon Kalvari and Mabale Moloi will be an integral part of The Gareth Cliff Show on CliffCentral from 6am – 9am from May 1st.