South Africa Online: gender, race and income

Effective Measure’s March 2014 demographic report reveals that South Africa’s Internet users are becoming more representative of the country’s demographics.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic statistics for South Africa’s top websites.

The latest statistics show that the country’s top websites attracted 27 million unique browsers last month, and served 815 million pages to these visitors.

It further revealed that mobile access is growing fast, with 185 million mobile site impressions in March.

Internet demographics in SA

According to the report – which is based on surveying 111,149 SA Internet users – there is an equal split between male and female Internet users in South Africa.

The statistics show further that over 90% of local netizens are over the age of 20, with most people residing the Gauteng and Cape Town.

The following infographic and table provides an overview of the Effective Measure demographic statistics for March 2014.

SA Internet users
SA Internet users
Male 49%
Female 51%
Under 20 9%
20-24 15%
25-29 15%
30-34 14%
35-39 11%
40-44 10%
45-49 8%
50-54 7%
55-59 6%
60+ 6%
Where do you normally reside?
Johannesburg 28%
Pretoria 13%
Other Gauteng 6%
Cape Town 17%
Other Western Cape 4%
Durban 8%
Pietermaritzburg 1%
Other Kwazulu-Natal 3%
Bloemfontein 2%
Other Free State 1%
East London 2%
Port Elizabeth 3%
Other Eastern Cape 2%
Mpumalanga 4%
Northern Cape 1%
North West 3%
Limpopo 4%
Monthly household income
Under R9000 21%
R9000 to R20000 20%
R20000 to R50000 26%
Over R50000 13%
Unknown 20%
Population Group
Black 43%
Coloured 8%
White 40%
Indian 5%
Other 1%
Prefer not to say 3%

More on Internet in SA

South Africans’ most popular online spots

Largest South African websites

Here is what South Africa’s Internet looks like

Latest news

Partner Content

Show comments


Share this article
South Africa Online: gender, race and income