South Africa Online: gender, race and income
Effective Measure’s March 2014 demographic report reveals that South Africa’s Internet users are becoming more representative of the country’s demographics.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic statistics for South Africa’s top websites.
The latest statistics show that the country’s top websites attracted 27 million unique browsers last month, and served 815 million pages to these visitors.
It further revealed that mobile access is growing fast, with 185 million mobile site impressions in March.
Internet demographics in SA
According to the report – which is based on surveying 111,149 SA Internet users – there is an equal split between male and female Internet users in South Africa.
The statistics show further that over 90% of local netizens are over the age of 20, with most people residing the Gauteng and Cape Town.
The following infographic and table provides an overview of the Effective Measure demographic statistics for March 2014.
SA Internet users
| Gender | |
| Male | 49% |
| Female | 51% |
| — | |
| Age | |
| Under 20 | 9% |
| 20-24 | 15% |
| 25-29 | 15% |
| 30-34 | 14% |
| 35-39 | 11% |
| 40-44 | 10% |
| 45-49 | 8% |
| 50-54 | 7% |
| 55-59 | 6% |
| 60+ | 6% |
| — | |
| Where do you normally reside? | |
| Johannesburg | 28% |
| Pretoria | 13% |
| Other Gauteng | 6% |
| Cape Town | 17% |
| Other Western Cape | 4% |
| Durban | 8% |
| Pietermaritzburg | 1% |
| Other Kwazulu-Natal | 3% |
| Bloemfontein | 2% |
| Other Free State | 1% |
| East London | 2% |
| Port Elizabeth | 3% |
| Other Eastern Cape | 2% |
| Mpumalanga | 4% |
| Northern Cape | 1% |
| North West | 3% |
| Limpopo | 4% |
| — | |
| Monthly household income | |
| Under R9000 | 21% |
| R9000 to R20000 | 20% |
| R20000 to R50000 | 26% |
| Over R50000 | 13% |
| Unknown | 20% |
| — | |
| Population Group | |
| Black | 43% |
| Coloured | 8% |
| White | 40% |
| Indian | 5% |
| Other | 1% |
| Prefer not to say | 3% |
More on Internet in SA
South Africans’ most popular online spots
Largest South African websites
Here is what South Africa’s Internet looks like
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