iTunes price increase in SA

Prices of apps, movies, and music in the iTunes store for South Africa have increased following news that Apple would comply with new local tax regulations.

National Treasury issued new electronic services regulations towards the end of March 2014 which required that 14% VAT be charged on all digital goods and services sold in South Africa.

Music albums that previously cost R69.90 now cost R79.90, while songs that cost R6.99 now cost R9.99.

One user also showed a screenshot of their checkout after buying a song where Apple now states, “This amount includes VAT at 14%”.

Movie rentals and purchases through iTunes also cost a bit more.

The table below summarises the price increases on Apple’s iTunes storefront due to the addition of 14% value added tax (VAT):

iTunes item Launch price New price (June 2014) Increase
Song R6.99 R9.99 43%
Albums (may vary) R69.90 R79.90 14%
New HD movie, buy R149.99 R169.99 13%
New HD movie, rent R39.99 R44.99 13%
New SD movie, buy R119.99 R129.99 8%
New SD movie, rent R29.99 R34.99 17%
Classic HD movie, buy R139.99 R159.99 14%
Classic HD movie, rent R29.99 R34.99 17%
Classic SD movie, buy R109.99 R129.99 18%
Classic SD movie, rent R19.99 R24.99 25%

It’s worth noting that for the most part, movies and music in the South African iTunes store are still cheaper than the US store.

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iTunes price increase in SA