Internet access and broadband penetration rates in South Africa continue to increase, and this shows in the constant increase in the traffic which local websites attract. Over the last few months there have also been a few movers and shakers in the local Internet space, all showing strong growth and taking on the more established brands.
One of the biggest movers in October was the revamped Times Live website, which under the guidance of newly appointed General Manager for Digital Elan Lohmann, raced up the OPA rankings with a 73% month on month growth. Times Live now ranks close to IOL News, one of Lohmann’s first targets in his quest to become the premier news website in the country.
A new OPA member, TEAMtalk Media’s Football365, jumped straight into the Top 10 with over 1-million unique monthly visitors, showing the reach of football news online. Supersport also showed strong growth which is most likely linked to all the high profile sporting events last month.
The following table provides an overview of the top websites and mobile destinations in South Africa according to the Nielsen Netratings Total Traffic for OPA Publishers in October 2009.
Total Website Traffic
Total Mobile Traffic
|Website||Unique monthly visitors||Mobile site||Unique Monthly Visitors|
|1||News24||1 941 434||Laduma Soccer Mobile||250 342|
|2||MSN SA||1 384 507||24.com Mobile||192 584|
|3||Hotmail||1 214 060||Supersport Mobi||86 975|
|4||IOL News||1 186 674||MMS Cards||
|5||Football365||1 047 534||Jobmail Mobile||61 159|
|6||Webmail||884 291||Times Mobile||42 216|
|7||Times Live||872 585||Kick Off SA Mobile||41 286|
|8||MWEB||766 568||MyBroadband Mobile||32 281|
|9||MyBroadband||751 166||Junk Mail Mobile||31 909|
|10||Junkmail||735 932||Blueworld Mobile||21 657|
Top websites in SA – give your pick