South Africa’s website kings

Effective Measure has released its June 2014 website traffic statistics for South African websites, which showed that News24 continues to dominate the local website market.

Effective Measure is the official traffic measurement partner of the IAB South Africa (formerly DMMA), and provides accurate traffic statistics for South Africa’s top websites.

According to the latest Effective Measure statistics, News24 attracted 5.5 million unique visitors in June 2014. MSN was second with 3.7 million visitors, and IOL third with 2.7 million.

Looking at only traffic from South Africa the situation was similar, with News24 first, MSN second, and IOL third.

The following tables give an overview of the top South African websites. It should be noted that only IAB registered websites are listed, which excludes large players like Gumtree, Bidorbuy, and the banks.

Total traffic
Website name Unique browsers Page views
news24.com 5 530 818 68 945 137
msn.com 3 743 594 51 053 801
iol.co.za 2 724 673 20 217 278
dstv.com 2 201 690 16 889 520
sport24.co.za 1 947 952 12 772 129
timeslive.co.za 1 924 084 9 785 569
supersport.com 1 916 702 17 426 975
Health24.com 1 752 928 3 651 923
channel24.co.za 1 614 839 7 332 628
Careers24.com 1 575 461 20 226 227
mybroadband.co.za 1 431 156 6 898 239
pnet.co.za 1 331 415 29 916 729
za.yahoo.com 1 315 151 12 612 506
soccerladuma.co.za 1 154 325 29 195 452
mg.co.za 1 150 588 6 607 081
South African traffic
Website name Unique browsers Page views
news24.com 3 800 718 57 095 845
msn.com 1 878 987 31 047 016
iol.co.za 1 626 135 16 510 144
Careers24.com 1 376 895 18 949 943
sport24.co.za 1 220 179 10 094 244
timeslive.co.za 1 206 510 7 413 086
pnet.co.za 1 194 091 28 396 505
dstv.com 1 192 093 9 892 377
za.yahoo.com 1 138 213 11 880 923
channel24.co.za 1 064 197 6 121 580
autotrader.co.za 944 322 33 357 169
mybroadband.co.za 926 969 6 028 153
soccerladuma.co.za 872 395 25 471 291
sowetanlive.co.za 862 166 9 888 964
webmail.co.za 856 254 21 988 090

Top retailer websites

When looking at large local retailers, Makro has the largest website, followed by Incredible Connection and HiFi Corp.

The following table provides an overview of South African visitors to these websites.

Website name Unique browsers Page views
makro.co.za 494 552 6 169 009
incredible.co.za 108 316 578 047
hificorp.co.za 88 728 525 617

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South Africa’s website kings