South Africa’s website kings
Effective Measure has released its June 2014 website traffic statistics for South African websites, which showed that News24 continues to dominate the local website market.
Effective Measure is the official traffic measurement partner of the IAB South Africa (formerly DMMA), and provides accurate traffic statistics for South Africa’s top websites.
According to the latest Effective Measure statistics, News24 attracted 5.5 million unique visitors in June 2014. MSN was second with 3.7 million visitors, and IOL third with 2.7 million.
Looking at only traffic from South Africa the situation was similar, with News24 first, MSN second, and IOL third.
The following tables give an overview of the top South African websites. It should be noted that only IAB registered websites are listed, which excludes large players like Gumtree, Bidorbuy, and the banks.
| Total traffic | ||
| Website name | Unique browsers | Page views |
| news24.com | 5 530 818 | 68 945 137 |
| msn.com | 3 743 594 | 51 053 801 |
| iol.co.za | 2 724 673 | 20 217 278 |
| dstv.com | 2 201 690 | 16 889 520 |
| sport24.co.za | 1 947 952 | 12 772 129 |
| timeslive.co.za | 1 924 084 | 9 785 569 |
| supersport.com | 1 916 702 | 17 426 975 |
| Health24.com | 1 752 928 | 3 651 923 |
| channel24.co.za | 1 614 839 | 7 332 628 |
| Careers24.com | 1 575 461 | 20 226 227 |
| mybroadband.co.za | 1 431 156 | 6 898 239 |
| pnet.co.za | 1 331 415 | 29 916 729 |
| za.yahoo.com | 1 315 151 | 12 612 506 |
| soccerladuma.co.za | 1 154 325 | 29 195 452 |
| mg.co.za | 1 150 588 | 6 607 081 |
| South African traffic | ||
| Website name | Unique browsers | Page views |
| news24.com | 3 800 718 | 57 095 845 |
| msn.com | 1 878 987 | 31 047 016 |
| iol.co.za | 1 626 135 | 16 510 144 |
| Careers24.com | 1 376 895 | 18 949 943 |
| sport24.co.za | 1 220 179 | 10 094 244 |
| timeslive.co.za | 1 206 510 | 7 413 086 |
| pnet.co.za | 1 194 091 | 28 396 505 |
| dstv.com | 1 192 093 | 9 892 377 |
| za.yahoo.com | 1 138 213 | 11 880 923 |
| channel24.co.za | 1 064 197 | 6 121 580 |
| autotrader.co.za | 944 322 | 33 357 169 |
| mybroadband.co.za | 926 969 | 6 028 153 |
| soccerladuma.co.za | 872 395 | 25 471 291 |
| sowetanlive.co.za | 862 166 | 9 888 964 |
| webmail.co.za | 856 254 | 21 988 090 |
Top retailer websites
When looking at large local retailers, Makro has the largest website, followed by Incredible Connection and HiFi Corp.
The following table provides an overview of South African visitors to these websites.
| Website name | Unique browsers | Page views |
| makro.co.za | 494 552 | 6 169 009 |
| incredible.co.za | 108 316 | 578 047 |
| hificorp.co.za | 88 728 | 525 617 |
More on SA websites
Largest South African websites
Here is what South Africa’s Internet looks like
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