Top YouTube ads in South Africa

With the winners of the 2014 Loerie Awards for the best advertisements in South Africa to be announced this weekend, 20–21 September 2014, Google has announced its local YouTube ads leaderboard.

The YouTube Loeries-to-Loeries Ads Leaderboard ranks the top-viewed global and local ads since the last Loeries, based on the number of views they received by South Africans on YouTube.

Google looked at ads that ran on YouTube from 1 June 2013 to 13 June 2014 for its Loeries-to-Loeries Ads Leaderboard. This is the same period over which Loeries entries are judged.

“The ranking is determined using some of YouTube’s strongest signals of viewer choice,” YouTube said. “Number of views and percentage of organic views versus paid views.”

To appear on the list, ads must have at least 20% organic (non paid-for views).

“This is to stay true to the objective of highlighting videos that people choose to watch,” Google said.

The local Loeries-to-Loeries Leaderboard is as follows:

1. DA – ANC Ayisafani

Media Agency: CONNECT

2. South Africa Tourism – Reconsider South Africa

Creative Agency: Ireland Davenport

3. Halls – Klein Kimmie

Media Agency: iProspect

Creative Agency: Ogilvy Cape Town

4. WeChat – I Hate Valentine’s Day

Creative Agency: Ogilvy Cape Town

5. Coca Cola – Granny’s Grannies Football

Media Agency: Mediashop

Creative Agency: Coca-Cola South Africa with Draft FCB Johannesburg

The global Loeries-to-Loeries YouTube Ads Leaderboard is as follows:

  1. Turkish Airlines – Kobe v Messi: The Selfie
  2. YouTube – YouTube Rewind: What does 2013 say?
  3. WREN – First Kiss
  4. Volvo Trucks – The Epic Split featuring Van Damme
  5. Budweiser – Superbowl XLVIII commercial – ‘Puppy Love”
  6. Nike Football – Winner Stays
  7. Google – Google Zeitgeist I Here’s to 2013
  8. Save the Children – Most shocking second a day video
  9. – Girls Don’t Poop
  10. Samsung – Galaxy S5 Official Introduction

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Top YouTube ads in South Africa