Top 20 South African websites

Effective Measure has released its website traffic statistics for December 2014, revealing that Gumtree, News24, and Times Live attracted the most South African readers last month.

Effective Measure is the official traffic measurement partner of the IAB South Africa (formerly DMMA), and provides accurate traffic and demographics statistics for South Africa’s top websites.

According to the December 2014 Effective Measure stats, online advertising platform Gumtree attracted 4,083,251 South African browsers.

News24 was ranked second with 3,793,963 unique local browsers, followed by Times Live with 1,780,402 browsers.

The following table shows the the largest IAB SA affiliated websites in South Africa. It should be noted that large websites which are not registered with the IAB SA, like BidorBuy and the local banks, are not included.

It should further be kept in mind that these statistics are for South African visitors only, and all international traffic is therefore excluded.

Website Unique browsers Page views
gumtree.co.za 4 083 251 135 813 167
news24.com 3 793 963 51 546 234
timeslive.co.za 1 780 402 10 380 419
iol.co.za 1 742 232 15 312 790
msn.com 1 579 020 15 754 983
dstv.com 1 342 588 10 997 532
fin24.com 1 083 673 5 474 235
netwerk24.com 1 006 103 8 338 795
ewn.co.za 1 003 810 4 451 245
channel24.co.za 979 676 4 785 884
mybroadband.co.za 971 728 5 506 293
sport24.co.za 970 806 8 252 221
soccerladuma.co.za 899 960 28 831 485
za.yahoo.com 880 562 8 270 551
autotrader.co.za 880 239 30 351 962
sowetanlive.co.za 851 585 10 308 658
Careers24.com 758 907 7 891 485
pnet.co.za 683 430 12 923 165
Health24.com 611 178 1 768 965
citypress.co.za 609 062 3 481 107

Top websites visited by South Africans

Effective Measure’s website traffic statistics are accurate because of its tracking system.

All IAB affiliated websites load tracking code in their websites, which makes accurate traffic measurements possible.

Alexa, in comparison, uses panel based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.

Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users.

Alexa South African ranking Website
1 Google.co.za
2 Google.com
3 Facebook.com
4 Youtube.com
5 Yahoo.com
6 Gumtree.co.za
7 Amazon.com
8 Wikipedia.com
9 Twitter.com
10 Linkedin.com
11 Fnb.co.za
12 News24.com
13 Kickass.so
14 Pinterest.com
15 Bidorbuy.co.za
16 Ask.com
17 Blogspot.com
18 Olx.co.za
19 Junkmail.co.za
20 Absa.co.za
21 Standardbank.co.za
22 Live.com
23 WordPress.com
24 Mybroadband.co.za
25 iol.co.za

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Top 20 South African websites