South Africa’s biggest websites

Effective Measure has released its website traffic statistics for January, revealing that Gumtree, News24, and IOL attracted the most South African visitors last month.

Effective Measure is the official traffic measurement partner of the IAB South Africa (formerly DMMA), and provides accurate traffic and demographics statistics for South Africa’s top websites.

According to the Effective Measure stats, online advertising platform Gumtree attracted 4,949,379  South African browsers.

News24 was ranked second with 4,764,619 unique local browsers, followed by IOL with 2,181,990.

The following table shows the the largest IAB SA affiliated websites in South Africa. It should be noted that large websites which are not registered with the IAB SA, like BidorBuy and the local banks, are not included.

It should further be kept in mind that these statistics are for South African visitors only, and all international traffic is therefore excluded.

Website Unique browsers Page views
gumtree.co.za 4 949 379 179 120 456
news24.com 4 764 619 62 217 059
iol.co.za 2 181 990 17 617 207
timeslive.co.za 2 084 329 11 722 097
msn.com 1 855 331 20 201 848
Careers24.com 1 676 006 22 699 276
fin24.com 1 441 822 6 759 703
netwerk24.com 1 338 810 9 827 583
ewn.co.za 1 325 142 8 594 850
dstv.com 1 285 722 102 96 970
BBC Sites 1 242 139 1 0749 929
autotrader.co.za 1 154 812 38 847 249
channel24.co.za 1 148 025 4 847 664
mybroadband.co.za 1 092 301 5 546 224
sport24.co.za 1 087 180 9 951 132
soccerladuma.co.za 1 062 492 34 487 790
sowetanlive.co.za 1 054 268 12 955 418
za.yahoo.com 1 013 049 9 014 659
pnet.co.za 1 000 530 1 9183 302

Top websites visited by South Africans

Effective Measure’s website traffic statistics are accurate because of its tracking system.

All IAB affiliated websites load tracking code in their websites, which makes accurate traffic measurements possible.

Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.

Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.

Alexa South African ranking Website
1 Google.com
2 Google.co.za
3 Facebook.com
4 Youtube.com
5 Yahoo.com
6 Linkedin.com
7 Amazon.com
8 Gumtree.co.za
9 Wkipedia.org
10 Twitter.com
11 Fnb.co.za
12 News24.com
13 Junkmail.co.za
14 Ask.com
15 Pinterest.com
16 Olx.co.za
17 Blogspot.com
18 Mybroadband.co.za
19 Live.com
20 Kickass.so
21 WordPress.com
22 Bidorbuy.co.za
23 Standardbank.co.za
24 Absa.co.za
25 Property24.com

More on South Africa’s Internet

Netflix in South Africa: be careful what you wish for

Amazon Web Services direct link to South Africa

Most popular social platforms in South Africa

Latest news

Partner Content

Show comments

Recommended

Share this article
South Africa’s biggest websites