How websites pay to get past your adblock

Google, Microsoft, Amazon, and ad platform Taboola all pay Adblock Plus in order to get through the company’s ad-blocking filters. This is according to a report in the Financial Times.

These “whitelisted” clients rely on advertisements for revenue, which the Adblock Plus service influences by blocking ads in Internet browsers.

According to the report, Adblock Plus’ developer Eyeo does not openly list its fees, but a multimedia company which spoke to the Financial Times said Eyeo asks for 30 percent of the ad revenues that would otherwise not exist.

Adblock Plus does whitelist smaller websites for free, so long as they meet certain criteria, such as not passing off ads as content and not using large advertisements that distort web pages.

According to Eyeo, Adblock Plus has been downloaded 300 million times.

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