South Africa’s biggest websites

Effective Measure has released its website traffic statistics for March 2015, with News24 maintaining its spot as South Africa’s biggest website.

News24 was followed by Gumtree, with Times Live coming in third.

Effective Measure is the official traffic measurement partner of the IAB South Africa (formerly DMMA), and provides accurate traffic and demographics statistics for South Africa’s top websites.

According to the Effective Measure stats, News24 attracted 5,377,133 South African browsers during March.

Gumtree attracted 4,242,746 unique local browsers, followed by Times Live with 2,519,636.

The table below shows the the largest IAB SA affiliated websites in South Africa. It should be noted that large websites which are not registered with the IAB SA, like BidorBuy and the local banks, are not included.

It should further be kept in mind that these statistics are for South African visitors only, and all international traffic is therefore excluded.

Website
Unique browsers Page views
news24.com 5 377 133 67 440 451
gumtree.co.za 4 242 746 161 354 166
timeslive.co.za 2 519 636 14 086 344
msn.com 2 282 662 52 889 005
Careers24.com 1 659 798 23 502 806
sport24.co.za 1 509 778 15 387 157
netwerk24.com 1 502 895 11 041 742
ewn.co.za 1 464 050 6 488 946
channel24.co.za 1 447 180 6 084 701
dstv.com 1 431 035 11 622 977
fin24.com 1 351 092 6 687 214
iol.co.za 1 211 392 14 496 742
sowetanlive.co.za 1 187 549 15 266 074
autotrader.co.za 1 185 657 35 991 700
pnet.co.za 1 063 223 18 408 215
mg.co.za 1 048 542 5 257 645
mybroadband.co.za 1 030 394 5 528 336
soccerladuma.co.za 1 000 344 27 880 247
enca.com 962 377 3 417 525
careerjunction.co.za 939 281 13 587 094

Top websites visited by South Africans

Effective Measure’s website traffic statistics are accurate because of its tracking system.

All IAB affiliated websites load tracking code in their websites, which makes accurate traffic measurements possible.

Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.

Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.

Alexa South Africa ranking
Website
1 Google.com
2 Google.co.za
3 Facebook.com
4 Youtube.com
5 Yahoo.com
6 Linkedin.com
7 Twitter.com
8 Wikipedia.org
9 Gumtree.co.za
10 Junkmail.co.za
11 Amazon.com
12 News24.com
13 Fnb.co.za
14 Olx.co.za
15 Blogspot.com
16 Jobmail.co.za
17 Pinterest.com
18 Standardbank.co.za
19 Mybroadband.co.za
20 WordPress.com
21 T.co (Twitter)
22 Ask.com
23 Live.com
24 Iol.co.za
25 Property24.com

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South Africa’s biggest websites