Here is what South Africa’s Internet users look like

Effective Measure’s March 2015 Internet demographics statistics revealed who uses the Internet in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.

In March 2015, Effective Measure performed 197,000 demographics surveys on South African Internet users.

The survey data shows there is an almost even male and female split when looking at the gender of Internet users in South Africa.

The survey further revealed that the majority of Internet users in South Africa are black, followed by whites, Indians, and coloureds.

The table below provides an overview of the results of the Effective Measure March 2015 demographics survey.

Gender Percentage
Male 48.70%
Female 51.30%
Age Percentage
15-17 0.66%
18-19 7.59%
20-24 14.30%
25-29 15.90%
30-34 13.91%
35-39 10.87%
40-44 9.62%
45-49 8.14%
50-54 7.09%
55-59 5.62%
60+ 6.31%
Monthly H’hold Income before tax Percentage
Up to R499 2.72%
R500 – R799 2.60%
R800 – R1099 2.69%
R1100 – R1599 2.73%
R1600 – R2999 3.90%
R3000 – R5999 7.49%
R6000 – R8999 6.21%
R9000 – R11999 5.27%
R12000 – R15999 6.25%
R16000 – R19999 4.75%
R20000 – R24999 4.90%
R25000 – R29999 3.90%
R30000 – R39999 4.61%
R40000 – R49999 3.53%
R50000 – R69999 3.67%
R70000 + 4.82%
Dependent / No income / Don’t work 15.98%
Prefer not to say 13.99%
Where do you normally reside? Percentage
Johannesburg 25.84%
Cape Town 13.24%
Pretoria 11.03%
Durban 8.96%
Mpumalanga 5.47%
Other Gauteng 5.40%
Limpopo 5.18%
Other Kwazulu-Natal 4.23%
North West 3.92%
Other Western Cape 3.64%
Port Elizabeth 2.78%
Other Eastern Cape 2.10%
Other Free State 2.06%
Bloemfontein 1.66%
East London 1.56%
Pietermaritzburg 1.47%
Northern Cape 1.45%
Population Group Percentage
Black 53.52%
White 29.55%
Coloured 8.28%
Prefer not to say 3.98%
Indian 3.86%
Other 0.81%

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Here is what South Africa’s Internet users look like