Biggest websites in SA
Effective Measure has released its website traffic statistics for April 2015, with News24 once again South Africa’s biggest website.
News24 was followed by Gumtree, with TimesLive coming in third.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.
According to the Effective Measure stats, News24 attracted 5,671,963 South African browsers during April.
Gumtree earned 4,299,339 unique local browsers, followed by Times Live with 2,478,367.
The table below shows the largest IAB SA affiliated websites in South Africa. It should be noted that large websites which are not registered with the IAB SA, like BidorBuy and the local banks, are not included.
It should further be kept in mind that these statistics are for South African visitors only, and all international traffic is therefore excluded.
| Website | Unique browsers | Page views |
| news24.com | 5 671 963 | 73 673 853 |
| gumtree.co.za | 4 299 339 | 141 624 430 |
| timeslive.co.za | 2 478 367 | 12 830 857 |
| ewn.co.za | 1 652 318 | 7 439 307 |
| dstv.com | 1 569 361 | 14 337 611 |
| netwerk24.com | 1 443 565 | 9 925 341 |
| fin24.com | 1 430 040 | 6 427 683 |
| Careers24.com | 1 348 281 | 16 864 199 |
| channel24.co.za | 1 270 937 | 4 944 811 |
| msn.com | 1 160 596 | 32 642 251 |
| sport24.co.za | 1 117 841 | 9 179 956 |
| autotrader.co.za | 1 094 008 | 32 844 354 |
| mybroadband.co.za | 1 067 951 | 5 337 031 |
| iol.co.za | 1 060 506 | 11 912 702 |
| pnet.co.za | 1 049 081 | 17 502 965 |
| mg.co.za | 1 028 748 | 4 928 391 |
| soccerladuma.co.za | 1 000 129 | 27 049 797 |
| Health24.com | 929 941 | 2 698 274 |
| careerjunction.co.za | 878 756 | 12 396 606 |
| sowetanlive.co.za | 876 845 | 11 184 755 |
Top websites visited by South Africans
Effective Measure’s website traffic statistics are accurate because of its tracking system.
All IAB affiliated websites load tracking code in their websites, which makes accurate traffic measurements possible.
Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.
Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.
| Alexa South Africa ranking | Website |
| 1 | Google.co.za |
| 2 | Google.com |
| 3 | Facebook.com |
| 4 | Youtube.com |
| 5 | Yahoo.com |
| 6 | Wikipedia.org |
| 7 | Twitter.com |
| 8 | Gumtree.co.za |
| 9 | Amazon.com |
| 10 | Linkedin.com |
| 11 | News24.com |
| 12 | Fnb.co.za |
| 13 | Junkmail.com |
| 14 | Pinterest.com |
| 15 | Standardbank.co.za |
| 16 | T.co (Twitter) |
| 17 | Olx.co.za |
| 18 | Blogspot.com |
| 19 | Bidorbuy.co.za |
| 20 | Mybroadband.co.za |
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