Biggest websites in SA

Effective Measure has released its website traffic statistics for April 2015, with News24 once again South Africa’s biggest website.

News24 was followed by Gumtree, with TimesLive coming in third.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.

According to the Effective Measure stats, News24 attracted 5,671,963 South African browsers during April.

Gumtree earned 4,299,339 unique local browsers, followed by Times Live with 2,478,367.

The table below shows the largest IAB SA affiliated websites in South Africa. It should be noted that large websites which are not registered with the IAB SA, like BidorBuy and the local banks, are not included.

It should further be kept in mind that these statistics are for South African visitors only, and all international traffic is therefore excluded.

Website Unique browsers Page views
news24.com 5 671 963 73 673 853
gumtree.co.za 4 299 339 141 624 430
timeslive.co.za 2 478 367 12 830 857
ewn.co.za 1 652 318 7 439 307
dstv.com 1 569 361 14 337 611
netwerk24.com 1 443 565 9 925 341
fin24.com 1 430 040 6 427 683
Careers24.com 1 348 281 16 864 199
channel24.co.za 1 270 937 4 944 811
msn.com 1 160 596 32 642 251
sport24.co.za 1 117 841 9 179 956
autotrader.co.za 1 094 008 32 844 354
mybroadband.co.za 1 067 951 5 337 031
iol.co.za 1 060 506 11 912 702
pnet.co.za 1 049 081 17 502 965
mg.co.za 1 028 748 4 928 391
soccerladuma.co.za 1 000 129 27 049 797
Health24.com 929 941 2 698 274
careerjunction.co.za 878 756 12 396 606
sowetanlive.co.za 876 845 11 184 755

Top websites visited by South Africans

Effective Measure’s website traffic statistics are accurate because of its tracking system.

All IAB affiliated websites load tracking code in their websites, which makes accurate traffic measurements possible.

Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.

Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.

Alexa South Africa ranking Website
1 Google.co.za
2 Google.com
3 Facebook.com
4 Youtube.com
5 Yahoo.com
6 Wikipedia.org
7 Twitter.com
8 Gumtree.co.za
9 Amazon.com
10 Linkedin.com
11 News24.com
12 Fnb.co.za
13 Junkmail.com
14 Pinterest.com
15 Standardbank.co.za
16 T.co (Twitter)
17 Olx.co.za
18 Blogspot.com
19 Bidorbuy.co.za
20 Mybroadband.co.za

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Biggest websites in SA