South Africa’s biggest websites

Effective Measure has released its website traffic statistics for May 2015, with News24 once again South Africa’s biggest website.

News24 was followed by Gumtree, with Times Live coming in third.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.

According to the Effective Measure stats, News24 attracted 5,830,736 South African browsers during May.

Gumtree earned 4,662,790 unique local browsers, followed by Times Live with 2,381,393.

The table below shows the largest IAB SA affiliated websites in South Africa. It should be noted that large websites which are not registered with the IAB SA, like BidorBuy and the local banks, are not included.

It should further be kept in mind that these statistics are for South African visitors only, and all international traffic is therefore excluded.

Website Unique browsers Page views
news24.com 5 830 736 80 466 160
gumtree.co.za 4 662 790 158 618 068
timeslive.co.za 2 381 393 12 952 635
msn.com 2 298 763 59 571 534
iol.co.za 2 118 731 20 490 500
dstv.com 1 980 074 14 822 117
netwerk24.com 1 488 214 10 305 915
ewn.co.za 1 369 382 6 996 730
fin24.com 1 350 448 6 382 056
Careers24.com 1 346 818 16 981 414
sport24.co.za 1 336 334 12 050 582
mybroadband.co.za 1 287 020 5 968 392
autotrader.co.za 1 239 285 33 233 748
channel24.co.za 1 198 202 4 839 157
pnet.co.za 1 119 702 17 903 553
sowetanlive.co.za 1 113 628 12 634 601
soccerladuma.co.za 1 093 085 34 619 072
Health24.com 1 011 620 3 269 685
Cars.co.za 950 446 22 849 158
mg.co.za 942 452 4 594 162

Top websites visited by South Africans

Effective Measure’s website traffic statistics are accurate because of its tracking system.

All IAB affiliated websites load tracking code in their websites, which makes accurate traffic measurements possible.

Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.

Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.

Alexa South Africa ranking
Website
1 Google.co.za
2 Google.com
3 Facebook.com
4 Youtube.com
5 Gumtree.co.za
6 Yahoo.com
7 Twitter.com
8 Amazon.com
9 Wikipedia.org
10 Linkedin.com
11 News24.com
12 Fnb.co.za
13 Junkmail.co.za
14 T.co (Twitter)
15 Pinterest.com
16 Bidorbuy.co.za
17 Standardbank.co.za
18 Takealot.com
19 Olx.co.za
20 Mybroadband.co.za

More on SA’s web traffic

Internet access in South Africa: best and worst provinces

South Africa Online: salary, gender, and age

South Africa should tax online streaming services: PwC

Latest news

Partner Content

Show comments

Recommended

Share this article
South Africa’s biggest websites