The Springboks’ shock opening match in the Rugby World Cup joined tjatjarag citizenry and celebrity mud-slinging matches on social media in dominating South African search trends on Google this September.
“With more almost 30 search terms in just one trend cluster‚ the Rugby World Cup was a major priority amongst South Africans‚” Google said‚ adding the keywords included “rugby world cup opening ceremony‚” “rugby world cup fixtures‚” and “rugby world cup schedule”.
The Springboks’ unprecedented loss to the Cherry Blossoms‚ Japan‚ “was such a shock to South Africa that it featured in a trend cluster all of its own”‚ Google said.
This information is gleaned from data collated by Google based on what South Africans have been searching over the month. Trending search terms on a common theme are automatically grouped into trend clusters.
Rugby was not the only sport South Africans were interested in this September; Also appearing in the month were searches relating to tennis’ US Open‚ boxing and the perennial favourite amongst South Africans‚ European and South African football.
In the celebrity world‚ there was one clear story that had South Africa Googling: the ongoing saga of Bonang Matheba‚ AKA‚ & DJ Zinhle.
With four search clusters relating to the allegations by DJ Zinhle that Matheba had been a third party to the relationship between herself and the rapper AKA‚ it was by far the most searched celebrity-related story.
Then there was the newly dubbed Metro Man: Clive Naidoo.
Naidoo featured on the trends data following his viral quarrel with Johannesburg Metro Police Department officer Laurencia Shitlhelana.
“Related to that viral video‚ Clive Naidoo’s home suburb‚ Bloubosrand‚ appeared in a trend cluster all of its own.”
In more serious news‚ the discovery of Homo Naledi‚ the Clearwater Mall shooting‚ and the Chile earthquake also featured on this month’s South African search trends.