Top 20 South African websites list released

Effective Measure has released its website traffic statistics for October 2015, with News24 ranked as the top South African website.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.

According to the stats, News24 attracted 5,787,160 South African browsers during October.

Gumtree was ranked second with 4,764,118 unique local browsers, followed by MSN with 2,561,353 visitors.

The table shows the top 20 websites in South Africa, based on local unique browsers measured.

South African websites: local traffic
Website Unique browsers Page views
News24.com 5 787 160 64 464 651
Gumtree.co.za 4 764 118 162 115 605
Msn.com 2 561 353 72 557 116
Iol.co.za 2 514 916 19 965 481
Timeslive.co.za 2 431 645 12 063 764
Sport24.co.za 1 866 833 15 259 172
Dstv.com 1 615 366 12 750 429
Ewn.co.za 1 464 751 6 771 242
Mybroadband.co.za 1 445 377 6 583 887
Careers24.com 1 342 095 18 666 479
Netwerk24.com 1 329 518 9 227 616
Pnet.co.za 1 289 803 20 067 931
Enca.com 1 282 628 4 809 184
Autotrader.co.za 1 256 026 63 743 525
Channel24.co.za 1 252 703 5 734 997
Soccerladuma.co.za 1 139 662 34 366 784
Fin24.com 1 114 043 4 802 778
Sowetanlive.co.za 1 042 370 11 612 303
Cars.co.za 951 206 27 000 243
Health24.com 931 948 2 669 055

Top websites visited by South Africans

Effective Measure’s website traffic statistics are accurate because of its tracking system. All IAB-affiliated websites load tracking code, which makes accurate traffic measurements possible.

Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.

Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.

Top websites visited by South Africans
Alexa South African ranking Website
1 Google.com
2 Google.co.za
3 Facebook.com
4 Youtube.com
5 Gumtree.co.za
6 Yahoo.com
7 Twitter.com
8 Amazon.com
9 Linkedin.com
10 Wikipedia.org
11 Fnb.co.za
12 News24.com
13 Junkmail.co.za
14 Takealot.com
15 Mybroadband.co.za
16 Pinterest.com
17 Bidorbuy.co.za
18 Olx.co.za
19 Standardbank.co.za
20 Live.com

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Top 20 South African websites list released