Top 20 biggest websites in South Africa

Effective Measure has released its website traffic statistics for November 2015, with News24 ranked as the top South African website.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.

According to the stats, News24 attracted 5.3 million South African browsers during November.

Gumtree was ranked second with 4.4 million local browsers, followed by TimesLive with 2.6 million.

The table shows the top 20 websites in South Africa, based on local unique browsers measured.

South African websites: local traffic
Name Unique browsers Page views
news24.com 5 309 340 60 903 553
gumtree.co.za 4 433 951 158 433 430
timeslive.co.za 2 631 053 13 176 661
iol.co.za 2 390 304 19 280 902
msn.com 2 218 176 76 621 896
dstv.com 1 634 948 13 156 412
mybroadband.co.za 1 395 152 6 675 629
ewn.co.za 1 320 314 6 601 123
fin24.com 1 289 562 5 368 022
netwerk24.com 1 204 943 8 411 514
Careers24.com 1 191 027 17 454 923
sport24.co.za 1 179 889 9 425 285
autotrader.co.za 1 178 296 64 323 160
pnet.co.za 1 168 014 181 55 172
channel24.co.za 1 142 445 5 680 832
enca.com 1 141 576 4 505 656
soccerladuma.co.za 1 065 096 32 793 407
sowetanlive.co.za 1 040 023 12 034 160
Cars.co.za 924 960 28 452 999
Health24.com 883 323 2 364 856

Top websites visited by South Africans

Effective Measure’s website traffic statistics are accurate because of its tracking system. All IAB-affiliated websites load tracking code, which makes accurate traffic measurements possible.

Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.

Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.

Top websites visited by South Africans
Alexa South African ranking Website
1 Google.com
2 Google.co.za
3 Facebook.com
4 Youtube.com
5 Gumtree.co.za
6 Twitter.com
7 Yahoo.com
8 Amazon.com
9 Junkmail.co.za
10 Linkedin.com
11 FNB.co.za
12 Wikipedia.org
13 Takealot.com
14 News24.com
15 Olx.co.za
16 Mybroadband.co.za
17 Bidorbuy.co.za
18 Pinterest.com
19 Standardbank.co.za
20 Live.com

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Top 20 biggest websites in South Africa