Top 20 biggest websites in South Africa
Effective Measure has released its website traffic statistics for November 2015, with News24 ranked as the top South African website.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.
According to the stats, News24 attracted 5.3 million South African browsers during November.
Gumtree was ranked second with 4.4 million local browsers, followed by TimesLive with 2.6 million.
The table shows the top 20 websites in South Africa, based on local unique browsers measured.
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South African websites: local traffic
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| Name | Unique browsers | Page views |
| news24.com | 5 309 340 | 60 903 553 |
| gumtree.co.za | 4 433 951 | 158 433 430 |
| timeslive.co.za | 2 631 053 | 13 176 661 |
| iol.co.za | 2 390 304 | 19 280 902 |
| msn.com | 2 218 176 | 76 621 896 |
| dstv.com | 1 634 948 | 13 156 412 |
| mybroadband.co.za | 1 395 152 | 6 675 629 |
| ewn.co.za | 1 320 314 | 6 601 123 |
| fin24.com | 1 289 562 | 5 368 022 |
| netwerk24.com | 1 204 943 | 8 411 514 |
| Careers24.com | 1 191 027 | 17 454 923 |
| sport24.co.za | 1 179 889 | 9 425 285 |
| autotrader.co.za | 1 178 296 | 64 323 160 |
| pnet.co.za | 1 168 014 | 181 55 172 |
| channel24.co.za | 1 142 445 | 5 680 832 |
| enca.com | 1 141 576 | 4 505 656 |
| soccerladuma.co.za | 1 065 096 | 32 793 407 |
| sowetanlive.co.za | 1 040 023 | 12 034 160 |
| Cars.co.za | 924 960 | 28 452 999 |
| Health24.com | 883 323 | 2 364 856 |
Top websites visited by South Africans
Effective Measure’s website traffic statistics are accurate because of its tracking system. All IAB-affiliated websites load tracking code, which makes accurate traffic measurements possible.
Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.
Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.
| Top websites visited by South Africans | |
| Alexa South African ranking | Website |
| 1 | Google.com |
| 2 | Google.co.za |
| 3 | Facebook.com |
| 4 | Youtube.com |
| 5 | Gumtree.co.za |
| 6 | Twitter.com |
| 7 | Yahoo.com |
| 8 | Amazon.com |
| 9 | Junkmail.co.za |
| 10 | Linkedin.com |
| 11 | FNB.co.za |
| 12 | Wikipedia.org |
| 13 | Takealot.com |
| 14 | News24.com |
| 15 | Olx.co.za |
| 16 | Mybroadband.co.za |
| 17 | Bidorbuy.co.za |
| 18 | Pinterest.com |
| 19 | Standardbank.co.za |
| 20 | Live.com |
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