South Africa’s website kings

Effective Measure has released its website traffic statistics for December 2015, with News24 ranked as the top South African site.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.

While December is usually a quiet month for local sites, the growth in smartphones and mobile broadband access has seen the best holiday season ever in terms of web traffic.

According to the stats, News24 attracted 5.15 million South African browsers in December – close to its November 2015 traffic.

Gumtree was ranked second with 3.89 million local browsers, followed by Times Live with 2.69 million unique visitors.

The table below shows the top 20 websites in South Africa, based on local unique browsers.

Website Unique browsers Page views
news24.com 5 151 291 51 935 758
gumtree.co.za 3 888 020 129 097 194
timeslive.co.za 2 685 069 14 031 894
iol.co.za 2 314 695 17 637 370
fin24.com 1 899 428 7 882 103
msn.com 1 813 656 57 352 098
ewn.co.za 1 417 784 6 893 712
mybroadband.co.za 1 356 699 5 626 722
dstv.com 1 312 344 8 374 773
netwerk24.com 1 233 448 7 945 669
channel24.co.za 1 202 845 4 939 397
sowetanlive.co.za 1 115 791 10 220 208
autotrader.co.za 1 022 655 53 574 577
enca.com 968 182 3 568 338
mg.co.za 916 352 3 666 189
sport24.co.za 873 292 6 427 100
soccerladuma.co.za 870 978 26 364 908
thesouthafrican.com 838 273 1 646 653
Careers24.com 816 920 10 694 081
maroelamedia.co.za 795 508 5 056 588

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South Africa’s website kings