Biggest websites in South Africa

Effective Measure has released its website traffic statistics for January 2016, revealing that News24, Gumtree, and TimesLive attracted the most South African visitors last month.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.

According to the stats, News24 attracted 6,203,850 unique South African browsers last month.

Gumtree was ranked second with 5,359,646 unique local browsers, followed by TimesLive with 2,953,215.

The table below shows the largest IAB SA-affiliated websites in South Africa, as well as their traffic growth over the last 12 months.

It should be noted that large websites which are not registered with the IAB SA, like Bidorbuy and the local banks, are not included.

It should also be noted that these statistics are for South African visitors only – all international traffic is excluded.

Also see: The South African Internet Map of all websites

Top South African websites
Website Jan-15 Jan-16 Year-on-year growth
news24.com 4,764,619 6,203,850 30%
gumtree.co.za 4,949,379 5,359,646 8%
timeslive.co.za 2,084,329 2,953,215 42%
iol.co.za 2,181,990 2,746,414 26%
msn.com 1,855,331 2,184,888 18%
channel24.co.za 1,148,025 1,983,580 73%
ewn.co.za 1,325,142 1,909,472 44%
mybroadband.co.za 1,092,301 1,778,527 63%
Careers24.com 1,676,006 1,655,241 -1%
pnet.co.za 1,000,530 1,612,168 61%
fin24.com 1,441,822 1,581,716 10%
enca.com 714,183 1,453,375 104%
netwerk24.com 1,338,810 1,267,201 -5%
sowetanlive.co.za 1,054,268 1,259,703 19%
sport24.co.za 1,087,180 1,253,360 15%
dstv.com 1,285,722 1,247,649 -3%
mg.co.za 557,793 1,224,229 119%
autotrader.co.za 1,154,812 1,185,714 3%
Cars.co.za 813,213 1,158,744 42%
soccerladuma.co.za 1,062,492 1,105,934 4%
careerjunction.co.za 987,051 1,038,977 5%
BusinessTech.co.za 331,428 1,016,710 207%

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Biggest websites in South Africa