Watch Ali G star rip off Apple’s launch events

Sacha Baron Cohen has taken the mickey out of Apple with a promotional video posted to the The Brothers Grimsby Twitter account.

The Tweet said: “#SachaBaronCohen is about to revolutionize the world. Again. #TheBrothersGrimsby.”

The video parodies Apple’s launch events, complete with stats on how much better his new “product” is compared to Ali G and Borat.

Cohen’s new film Grimsy releases in the United States as “The Brothers Grimsby” today.

It was released in South Africa on 26 February.

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Watch Ali G star rip off Apple’s launch events