Sacha Baron Cohen has taken the mickey out of Apple with a promotional video posted to the The Brothers Grimsby Twitter account.
The Tweet said: “#SachaBaronCohen is about to revolutionize the world. Again. #TheBrothersGrimsby.”
The video parodies Apple’s launch events, complete with stats on how much better his new “product” is compared to Ali G and Borat.
Cohen’s new film Grimsy releases in the United States as “The Brothers Grimsby” today.
It was released in South Africa on 26 February.
— The Brothers Grimsby (@BrothersGrimsby) March 8, 2016