Vodacom’s latest statistics show that WhatsApp is the largest instant messaging (IM) platform in South Africa.
Vodacom said traffic volumes and the number of unique subscribers accessing IM apps on its network are not always possible to quantify accurately, as they vary per month.
However, the performance of some social media and IM services are consistant enough to see trends.
“What we have seen is that Facebook is the most popular social media network,” said Vodacom.
Vodacom added that WhatsApp has the highest number of users in the IM space.
“Facebook Messenger and WeChat are also very popular, but the base is significantly smaller than that of WhatsApp.”
The company said there has also been a big growth in the number of customers who use Instagram and Twitter.
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