No Instagram algorithm apocalypse today

Instagram was flooded yesterday with requests that followers turn on post notifications, under the tag #TurnMeOn.

Turning on post notifications means you will receive an alert when someone you follow posts a new image to the social network.

The #TurnMeOn campaign started when a rumour stating that Instagram would change the way it displays new posts was circulated.

Instagram announced the coming change to its algorithm in March, but did not provide a timeline other than “in the coming months”.

The image sharing service has not confirmed any details about the algorithm it will use to organise timelines, but told Re/code that the changes are not happening now as claimed.

“This is not being implemented. We still have weeks, or even months, of testing to go. Currently, the test groups are very small. When we roll it out broadly, we will definitely let the community know,” said Instagram.

An example of what a #TurnMeOn post looks like is posted below.

Instagram #TurnMeOn

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No Instagram algorithm apocalypse today