Effective Measure has released its March 2016 demographics report, which shows that most South African Internet users have a household income of less than R20,000 per month.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.
Effective Measure’s March 2016 statistics are based on 255,252 online surveys completed by local Internet users.
The table below provides an overview of the demographics of South African Internet users.
South African Internet User Demographics | |
Gender | Percentage |
Male | 50.03% |
Female | 49.97% |
Age | Percentage |
15-19 | 7.38% |
20-24 | 33.30% |
25-34 | 32.24% |
35-44 | 14.41% |
45-49 | 4.78% |
50-54 | 2.34% |
55-64 | 2.98% |
65+ | 2.59% |
Which province do you reside in? | Percentage |
Eastern Cape | 7.07% |
Free State | 4.33% |
Gauteng | 38.57% |
KZN | 16.28% |
Limpopo | 8.66% |
Mpumalanga | 7.03% |
North West | 4.71% |
Northern Cape | 1.51% |
Western Cape | 11.84% |
Monthly household income | Percentage |
R1 to R2,999 | 17.25% |
R3,000 to R5,999 | 15.17% |
R6,000 to R11,999 | 11.80% |
R12,000 to R19,999 | 8.19% |
R20,000 to R29,999 | 5.43% |
R30,000 to R49,999 | 4.58% |
R50,000 to R69,999 | 2.41% |
R70,000+ | 2.98% |
Dependent / no income / don’t work | 20.67% |
Prefer not to say | 11.52% |
What type of device are you accessing the Internet from right now? | Percentage |
Desktop personal computer | 9.40% |
Work or personal laptop | 15.26% |
Mobile phone | 60.10% |
Tablet | 11.28% |
Other device | 2.05% |
Do not know | 1.91% |
What type of connection are you accessing the Internet from right now (desktop)? | Percentage |
Dial-up (Standard telephone line) | 4.97% |
ADSL | 42.51% |
Mobile data (GPRS, EDGE, 3G, LTE) | 31.43% |
Fibre | 5.39% |
Do not know | 15.69% |
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