Opera Mini gets built-in ad blocker

Built-in ad blocking has arrived for the almost 120 million users of the Opera Mini browser for Android.

Opera said its mobile browser loads webpages 40% faster with the ad blocker enabled, and Mini users can save up to 14% in data consumption.

Research by Enders Analysis found that between 18% to 79% of data downloaded on smartphones is from ads, said Opera.

“The cost of data is still prohibitively high for many, and heavy ads only exacerbate this problem,” said Opera.

A survey by GlobalWebIndex found that, during the fourth quarter of 2015, 79% of respondents were either already blocking ads on mobile or were interested in doing so.

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Opera Mini gets built-in ad blocker