You will soon be able to blog at .blog

Automattic has announced it will soon launch the .blog domain.

“It’s now public that Automattic is the company behind the registry for the new .blog TLD,” Automattic CEO Matt Mullenweg wrote on his blog.

“We wanted to stay stealth while in the bidding process and afterward in order not to draw too much attention, but nonetheless the cost of the .blog auction got up there (people are estimating around $20M).”

The sunrise period for the new domain will launch in August 2016, allowing trademark owners to register .blog domains associated with their brands.

From October 2016, the land-rush period will begin, which will let you register a .blog domain on an application basis before it becomes available to the public.

After the land-rush period, Automattic said it plans to open .blog domain registrations to the public.

Pricing has not been finalised, but Automattic said it will be in the standard range for new top-level domains – with premium pricing for higher-value names.

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You will soon be able to blog at .blog