SA’s biggest mobile websites

Smartphone penetration rates are increasing very fast in South Africa, with one in every five phones sold by Vodacom being a smartphone.

With the high number of smartphones and Internet capable handsets in South Africa, combined with faster mobile broadband networks from Vodacom, MTN, Cell C and 8ta, it is hardly surprising that mobile websites are growing rapidly in the country.

According to the latest Nielsen Online Ranking Report for mobile websites, 3,266,151 unique browsers visited DMMA registered mobile websites in October.  This figure represents a staggering year on year growth of 371%.

Despite the fact that more mobile websites are now registered with the DMMA, which in turn boosts the stats, it is clear that there is a great deal of growth in the mobile Internet market in South Africa.

As a sport crazy nation it is not surprising that news and sport dominates the mobile website market with Supersport Mobi, News24 Mobi and IOL mobile ranked as the top 3 mobile websites in South Africa.

The following table gives the most popular mobile websites according to the October 2010 Nielsen Online Ranking Report.

Rank Website Publisher Unique Browsers Page Impressions
1 SuperSport Mobi DStv Online 1050188 6087349
2 News24 Mobi Media24 459993 6561832
3 Independent Online 298453 826013
4 Junk Mail Mobile Junk Mail Media Group 228681 682653
5 Soccer Laduma Mobile CT Media 207667 5234419
6 DStv Mobi DStv Online 142510 3187441
7 JobMail Mobile Junk Mail Media Group 135445 993065
8 Webmail Mobi Interface 130527 3146603
9 The Grid Mobile Vodacom 118444 785258
10 Times Mobile Avusa 99048 682877

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SA’s biggest mobile websites