Top 20 South African websites and online publishers

Effective Measure has released its website traffic statistics for June 2016, revealing that News24 is the largest South African website – with 5.9 million unique local browsers.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.

Gumtree was ranked second with 4.4 million local browsers, followed by TimesLive with 3.4 million.

The table below shows the top 20 websites in South Africa, based on South African unique browsers.

It should be noted that only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map

Top 20 South African Websites
Rank Website Unique Browsers Page Views
1 news24.com 5,970,621 66,471,978
2 gumtree.co.za 4,427,214 151,090,808
3 timeslive.co.za 3,407,859 20,905,816
4 iol.co.za 2,627,884 25,896,861
5 msn.com 2,394,581 61,604,566
6 channel24.co.za 1,630,505 6,602,311
7 ewn.co.za 1,618,273 7,797,268
8 mybroadband.co.za 1,595,240 6,812,277
9 fin24.com 1,571,446 6,808,688
10 BBC.com 1,569,042 11,270,559
11 soccerladuma.co.za 1,521,169 60,954,487
12 sowetanlive.co.za 1,502,000 16,224,347
13 sport24.co.za 1,456,118 11,643,618
14 netwerk24.com 1,412,250 9,892,479
15 pnet.co.za 1,332,516 24,465,914
16 enca.com 1,322,244 4,735,386
17 Careers24.com 1,301,756 19,584,561
18 supersport.com 1,257,585 20,545,903
19 autotrader.co.za 1,245,899 63,294,140
20 dstv.com 1,134,333 7,518,723

Top online publishers in South Africa

Effective Measure also measures statistics for online publishers, showing the total reach of a publisher’s websites.

24.com dominated the South African online market, with over 14 million unique local browsers in June 2016. Times Media is ranked second, followed by Gumtree.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Top 20 Online Publishers in South Africa
Rank Online Publisher Unique Browsers Page Views
1 24.com 14,617,885 354,924,993
2 Times Media LIVE 5,576,227 48,742,404
3 Gumtree 4,427,214 151,090,808
4 Kagiso Media Limited 4,195,979 87,863,125
5 Caxton Digital 3,999,434 22,419,839
6 Independent Online 2,781,856 27,621,465
7 DStv Digital Media 2,539,476 30,344,685
8 MyBroadband 2,228,785 9,312,157
9 Primedia Online 2,194,434 13,183,229
10 Sabido 1,606,718 7,986,047
11 BBC Sites 1,569,050 11,270,571
12 Soccer-Laduma 1,521,246 60,956,660
13 PNet 1,337,339 24,484,822
14 Auto Trader 1,316,523 67,858,079
15 Perform Sports Group 1,188,110 31,078,007
16 Cars.co.za 1,112,681 37,465,393
17 South African Broadcasting Corporation 1,081,828 4,652,683
18 Maroela Media 1,028,077 7,777,429
19 Blue Sky Publications PTY Ltd 971,114 1,931,169
20 Mail & Guardian Online 801,347 2,954,523

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Top 20 South African websites and online publishers