Spotify using your data to sell advertising
Spotify has enabled programmatic buying across its audio ads globally through partnerships with three platforms – AppNexus, Rubicon Project, and The Trade Desk.
The new service gives advertising buyers access to over 70 million music fans on Spotify Free.
“Here’s the deal: we’ve launched Private Marketplaces for our best in-class audio advertising platform on mobile, allowing access for 15 and 30-second audio spots,” said Spotify.
“This makes Spotify the first publisher to enable Deal ID/PMP access across audio inventory in a true, real-time bidding environment.”
Buyers will also have the opportunity to access Spotify’s authenticated first-party demographic data and unique playlist data.
“This is available globally across Spotify’s 59 markets. Buyers can target audiences by age, gender, genres, and playlists – all in real time.”
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