Biggest websites and online publishers in South Africa

Effective Measure has released its website traffic statistics for July 2016, revealing that News24 is the largest website in South African – with 6.15 million unique local browsers.

Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.

Gumtree was ranked second with 4.41 million local browsers, followed by TimesLive with 3.76 million.

The table below shows the top websites in South Africa, based on South African unique browsers.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Top Websites in South Africa
Rank Website Unique Browsers Page Views
1 news24.com 6,154,592 65,994,820
2 gumtree.co.za 4,419,188 150,200,129
3 timeslive.co.za 3,761,661 21,731,511
4 iol.co.za 2,881,339 27,256,902
5 msn.com 2,443,056 62,140,236
6 ewn.co.za 1,795,211 8,207,988
7 mybroadband.co.za 1,646,499 6,464,682
8 BBC Sites 1,548,283 11,070,281
9 fin24.com 1,532,325 6,235,725
10 sowetanlive.co.za 1,529,466 16,434,380
11 soccerladuma.co.za 1,509,353 61,431,991
12 dstv.com 1,484,874 9,775,085
13 enca.com 1,450,500 4,994,281
14 autotrader.co.za 1,433,611 68,707,454
15 sport24.co.za 1,396,716 10,929,158

Top online publishers in South Africa

Effective Measure also measures statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Top Online Publishers in South Africa
Rank Online Publisher Unique Browsers Page Views
1 24.com 14,536,056 354,665,274
2 Times Media LIVE 5,912,426 49,758,279
3 Kagiso Media Limited 4,465,451 89,607,421
4 Gumtree 4,419,188 150,200,129
5 Caxton Digital 4,075,157 23,198,747
6 Independent Online 3,022,545 28,556,466
7 DStv Digital Media 2,721,583 29,422,095
8 Primedia Online 2,439,669 14,630,066
9 MyBroadband 2,403,053 9,177,741
10 Sabido 1,710,275 8,109,413
11 BBC Sites 1,548,295 11,070,301
12 Soccer-Laduma 1,509,427 61,433,517
13 Auto Trader 1,507,811 75,953,619
14 PNet 1,313,821 24,314,049
15 Cars.co.za 1,158,743 39,621,612

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Biggest websites and online publishers in South Africa