Effective Measure has released its website traffic statistics for July 2016, revealing that News24 is the largest website in South African – with 6.15 million unique local browsers.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for SA’s top websites.
Gumtree was ranked second with 4.41 million local browsers, followed by TimesLive with 3.76 million.
The table below shows the top websites in South Africa, based on South African unique browsers.
Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.
A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.
Top Websites in South Africa
|Rank||Website||Unique Browsers||Page Views|
Top online publishers in South Africa
Effective Measure also measures statistics for online publishers, showing the total reach of a publisher’s websites.
The table below shows the top online publishers in South Africa, ranked according to local readership.
Top Online Publishers in South Africa
|Rank||Online Publisher||Unique Browsers||Page Views|
|2||Times Media LIVE||5,912,426||49,758,279|
|3||Kagiso Media Limited||4,465,451||89,607,421|
|7||DStv Digital Media||2,721,583||29,422,095|