Biggest South African websites and online publishers

Effective Measure has released its website traffic statistics for August 2016, revealing that News24 is the largest website in South African – with 7.8 million unique local browsers.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

Gumtree was ranked second with 4.5 million local browsers, followed by TimesLive with 4 million.

The table below shows the top websites in South Africa, based on South African unique browsers.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Rank Website Unique SA Browsers Page Views
1 news24.com 7 885 504 105 123 827
2 gumtree.co.za 4 518 644 149 670 031
3 timeslive.co.za 4 028 876 24 721 659
4 iol.co.za 3 235 856 30 666 996
5 msn.com 2 664 332 70 054 706
6 enca.com 2 246 098 10 176 994
7 sport24.co.za 2 189 868 15 491 350
8 ewn.co.za 2 180 586 11 364 977
9 mybroadband.co.za 1 829 493 7 356 877
10 sowetanlive.co.za 1 730 795 17 064 948
11 fin24.com 1 699 168 7 312 383
12 BBC Sites 1 675 944 11 740 524
13 autotrader.co.za 1 620 361 71 693 528
14 dstv.com 1 511 001 11 124 996
15 bdlive.co.za 1 482 637 5 593 589

Top online publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Publishers
Rank Publisher Unique SA Browsers Page Views
1 24.com 16 587 416 421 129 799
2 Times Media LIVE 6 597 206 55 715 879
3 Kagiso Media Limited 4 609 892 100 552 032
4 Caxton Digital 4 555 498 25 857 774
5 Gumtree 4 518 644 149 670 031
6 Independent Online 3 376 933 32 025 088
7 DStv Digital Media 2 917 412 35 365 054
8 365 Digital Media 2 866 980 18 259 166
9 MyBroadband 2 728 714 10 508 031
10 Sabido 2 517 066 14 436 301
11 Auto Trader 1 695 154 82 104 862
12 BBC Sites 1 675 960 11 740 558
13 Soccer-Laduma 1 454 762 55 224 762
14 PNet 1 309 996 24 435 607
15 Cars.co.za 1 278 874 41 179 771

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Biggest South African websites and online publishers