Cell C recently launched an online reality show called Break The Net, offering contestants a chance to win R250,000 and a trip to Hollywood.
The show is the beginning of a bigger online video content play, Cell C’s head of marketing Doug Mattheus told MyBroadband.
The company has commissioned a second unannounced show from Bl!nk Pictures, the production company handling Break The Net.
Based on the success of the two shows, and whether the data gathered from them shows promise, Cell C may look at investing in a local online video content service.
Mattheus said they are looking at various options and have had discussions with content aggregators in Los Angeles.
Local content sourcing and production is also on the cards.
While a subscription video on demand service isn’t written off, Cell C is aware that launching its own video content ecosystem with global powerhouses like YouTube and Netflix around won’t work.
Its plan is to partner with existing platforms in the same way as it has with WhatsApp, said Mattheus. Break The Net, for example, will run on YouTube.
How Cell C decides to turn its video content play into a revenue generator for the business will depend on what the data gathered from its two productions shows.