Media24 to launch Huffington Post in South Africa

Media24 and The Huffington Post will launch HuffPost in South Africa in November.

This is HuffPost’s first venture into sub-Saharan Africa, with South Africa an “extremely exciting market for the company”, said HuffPost CEO Jared Grusd.

“Internet users there are expected to grow to 35.4 million by 2018, digital video is expected to grow by more than 29%, and overall mobile phone users to 41.5 million,” said Grusd.

The Huffington Post launched its first international edition in 2011 and is now in 16 markets across six continents.

HuffPost South Africa will be the 17th edition.

HuffPost will provide international content and its technology platform, while Media24 will provide the local content and handle advertising sales.

The Huffington Post almost in SA

Several years ago, Moneyweb and Biznews founder Alec Hogg unsuccessfully tried to bring The Huffington Post to South Africa.

Hogg was in discussions with The Huffington Post founder Arianna Huffington, but was not successful in reaching an agreement.

A local version of The Huffington Post was not sanctioned as South Africa was “very low in terms of the size of the online media market”.

“While they were initially very keen… we are too small relative to other geographies,” Hogg told MyBroadband.

Hogg said at the time that The Huffington Post may one day come to South Africa, but it was unlikely to be with him.

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Media24 to launch Huffington Post in South Africa