South African websites with over 1 million browsers

Effective Measure has released its website traffic statistics for September 2016, revealing that News24 is the largest website in South Africa – with just under 5.9 million unique local browsers.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

Gumtree was second with 4.4 million local browsers, followed by TimesLive with 3.5 million.

Only IAB-affiliated websites running Effective Measure’s tracking code are included in the ranking.

A comprehensive look at South Africa’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Website Unique Browsers Page Views
news24.com 5 858 542 64 747 200
gumtree.co.za 4 456 312 142 751 912
timeslive.co.za 3 541 308 21 001 378
iol.co.za 2 819 028 26 562 936
msn.com 2 562 818 69 786 344
channel24.co.za 1 961 874 7 273 471
dstv.com 1 672 927 11 655 302
ewn.co.za 1 656 698 8 314 575
autotrader.co.za 1 572 206 69 473 743
fin24.com 1 549 435 6 949 482
sowetanlive.co.za 1 537 377 14 929 267
mybroadband.co.za 1 399 272 6 142 421
soccerladuma.co.za 1 368 966 45 499 779
pnet.co.za 1 317 169 24 253 344
sport24.co.za 1 313 596 10 080 679
Careers24.com 1 301 794 18 587 069
citizen.co.za 1 269 401 4 974 597
Cars.co.za 1 236 411 41 645 933
supersport.com 1 217 526 21 633 859
BBC Sites 1 207 384 9 440 718
Health24.com 1 076 425 2 637 983
thesouthafrican.com 1 053 428 2 256 389
mg.co.za 1 023 220 3 567 505

Top online publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Online Publisher Unique Browsers Page Views
24.com 14 677 084 335 658 108
Times Media LIVE 5 893 948 48 538 575
Gumtree 4 456 312 142 751 912
Kagiso Media Limited 4 314 898 99 349 115
Caxton Digital 4 048 146 24 038 392
Independent Online 3 066 560 28 362 577
DStv Digital Media 2 999 922 35 229 993
365 Digital Media 2 363 405 14 407 993
MyBroadband 2 175 231 8 976 211
Auto Trader 1 648 785 80 440 549
Soccer-Laduma 1 369 020 45 500 892
PNet 1 321 902 24 271 531
Cars.co.za 1 236 411 41 645 933
BBC Sites 1 207 387 9 440 734
Sabido 1 170 138 8 807 269
TheSouthAfrican.com 1 053 428 2 256 389
South African Broadcasting Corporation 1 046 468 4 816 267
Mail & Guardian Online 1 041 482 3 625 460
Perform Sports Group 1 011 758 31 080 253

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South African websites with over 1 million browsers