Time spent on the Internet crushes TV and Radio in South Africa

The latest report from Effective Measure shows that South Africans with access to broadband spend more time on the Internet than watching TV, listening to the radio, or reading newspapers.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

According to the statistics, 22% of people spend more than five hours on the Internet per day – higher than radio (13%) and TV (12%).

The research further showed that people spend significantly less time reading printed newspapers and magazines than they do on the Internet.

The table below shows how many hours South Africans with Internet access spend on various activities per day.

Hours people spend on activities per day
Time Spent Percentage of People
Accessing the Internet
Under 30 mins 14.38%
0.5-1 hour 15.10%
1-2 hours 21.36%
2-3 hours 15.45%
3-5 hours 12.06%
5 hours + 21.65%
Listening to the radio
Under 30 mins 31.95%
0.5-1 hour 19.47%
1-2 hours 20.45%
2-3 hours 9.62%
3-5 hours 5.69%
5 hours + 12.82%
Watching TV
Under 30 mins 16.23%
0.5-1 hour 14.27%
1-2 hours 25.94%
2-3 hours 20.13%
3-5 hours 11.73%
5 hours + 11.70%
Reading printed newspapers and magazines
Under 30 mins 39.20%
0.5-1 hour 25.66%
1-2 hours 19.94%
2-3 hours 7.56%
3-5 hours 3.97%
5 hours + 3.67%

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Time spent on the Internet crushes TV and Radio in South Africa